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Influence of demographics, psychographics, shopping orientation, mall shopping attitude and purchase patterns on mall patronage in India

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  • Kuruvilla, Shelja Jose
  • Joshi, Nishank

Abstract

Retail boom in India is generating considerable interest from within the country as well as abroad. This growth in retail has been fueled by the mushrooming of shopping malls across the country. Despite this very little is known about the characteristics of the Indian mall shoppers. Also of special interest is the behavior of heavy shoppers because regardless of the footfalls at the mall, if the money spent is low, the mall does not benefit. The purpose of this study, therefore, was to profile Indian mall consumers, identify characteristics differentiating the high rupee volume purchasers at the mall and to evolve a model that can help predict heavy rupee volume purchasers in a catchment.

Suggested Citation

  • Kuruvilla, Shelja Jose & Joshi, Nishank, 2010. "Influence of demographics, psychographics, shopping orientation, mall shopping attitude and purchase patterns on mall patronage in India," Journal of Retailing and Consumer Services, Elsevier, vol. 17(4), pages 259-269.
    • Handle: RePEc:eee:joreco:v:17:y:2010:i:4:p:259-269
    DOI: 10.1016/j.jretconser.2010.02.003
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    Cited by:

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    3. Patel, Jayesh D. & Bhatt, Nishith & Shukla, Yupal & Gadhavi, Dharmesh, 2015. "Antecedents of rural and urban consumers' propensity to outshop and product specific outshopping behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 26(C), pages 97-103.
    4. Geri Wijnen & Astrid Kemperman & Ingrid Janssen, 2011. "Shopping behaviour and attribute evaluation of expatriates - a cross-cultural study," ERES eres2011_70, European Real Estate Society (ERES).
    5. Gilboa, Shaked & Mitchell, Vince, 2020. "The role of culture and purchasing power parity in shaping mall-shoppers’ profiles," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    6. Kesari, Bikrant & Atulkar, Sunil, 2016. "Satisfaction of mall shoppers: A study on perceived utilitarian and hedonic shopping values," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 22-31.
    7. Singh, Harvinder & Prashar, Sanjeev, 2014. "Anatomy of shopping experience for malls in Mumbai: A confirmatory factor analysis approach," Journal of Retailing and Consumer Services, Elsevier, vol. 21(2), pages 220-228.
    8. Gilboa, Shaked & Vilnai-Yavetz, Iris & Mitchell, Vince & Borges, Adilson & Frimpong, Kwabena & Belhsen, Nourdine, 2020. "Mall experiences are not universal: The moderating roles of national culture and mall industry age," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    9. Duong, Trang Thi-Thuy & Ngo, Liem Viet & Surachartkumtonkun, Jiraporn & Tran, Mai Dong & Northey, Gavin, 2023. "Less is more! A pathway to consumer's transcendence," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    10. Anoop Kumar Gupta & A.V. Shukla, 2015. "Store Choice Behaviour for Consumer Durables in NCT-Delhi," Paradigm, , vol. 19(2), pages 152-169, December.
    11. MANCHANDA Rimple, 2020. "A Gendered Study Of Attitude Towards Money In Delhi Ncr," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 15(1), pages 115-126, April.

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