Isolating the geodemographic characterisation of retail format choice from the effects of spatial convenience
AbstractThe authors analyze the relationship between the geodemographic profile of consumers and retail format choice while accounting for the effects of spatial convenience. The proposed analytic model assumes that format choice is an implicit portion of store choice, such that a geodemographic profile functions as a determinant of format choice, and spatial convenience is a determinant of store choice. The results show that some geodemographic dimensions capture preferences for certain store formats and thereby facilitate retailers’ selection of geographic markets. The results also indicate that obviating the effect of spatial convenience may lead to biased estimations. Copyright Springer Science+Business Media, LLC 2007
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Bibliographic InfoArticle provided by Springer in its journal Marketing Letters.
Volume (Year): 18 (2007)
Issue (Month): 1 (June)
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Web page: http://www.springerlink.com/link.asp?id=100312
Geodemographic segmentation; Store choice; Spatial convenience; Grocery store formats; Location strategy;
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