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The role of gender and work status in shopping center patronage

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  • Raajpoot, Nusser A.
  • Sharma, Arun
  • Chebat, Jean-Charles

Abstract

Substantial research in marketing has examined the impact of store atmospherics on retail store patronage [Baker Julie. Parasuraman A. Grewal Dhruv. Voss Glenn B. The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions. Journal of Marketing. 2002; 66 (April):120-41]. In addition, research has examined the effect of gender and work status on social influence and role expectations within the context of shopping center patronage [Evans Kenneth R. Christiansen Tim. Gill James D. The Impact of Social Influence and Role Expectations on Shopping Center Patronage Intentions. Academy of Marketing Science Journal. 1996; 24 (Summer): 208-18]. This research extends previous research and examines the differential effects of gender and work status characteristics on the relationship between shopping mall characteristics (including atmospherics) and consumer shopping center patronage. The results of a study of 1015 shoppers demonstrate that there are few significant differences between models for men and women, and even between women who work outside the home and those who do not. Implications and directions for future research are derived.

Suggested Citation

  • Raajpoot, Nusser A. & Sharma, Arun & Chebat, Jean-Charles, 2008. "The role of gender and work status in shopping center patronage," Journal of Business Research, Elsevier, vol. 61(8), pages 825-833, August.
  • Handle: RePEc:eee:jbrese:v:61:y:2008:i:8:p:825-833
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    Cited by:

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    2. Neha Ghorui & Arijit Ghosh & Ebrahem A. Algehyne & Sankar Prasad Mondal & Apu Kumar Saha, 2020. "AHP-TOPSIS Inspired Shopping Mall Site Selection Problem with Fuzzy Data," Mathematics, MDPI, vol. 8(8), pages 1-22, August.
    3. Christoph Teller & Jennifer A. Thomson, 2011. "Gender differences of shoppers in the marketing and management of retail agglomerations," The Service Industries Journal, Taylor & Francis Journals, vol. 32(6), pages 961-980, January.
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    5. El Hedhli, Kamel & Zourrig, Haithem & Park, Jeongsoo, 2017. "Image transfer from malls to stores and its influence on shopping values and mall patronage: The role of self-congruity," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 208-218.
    6. Avichai Snir & Daniel Levy, 2011. "Shrinking Goods and Sticky Prices: Theory and Evidence," Working Paper series 17_11, Rimini Centre for Economic Analysis.
    7. Krey, Nina & Picot-Coupey, Karine & Cliquet, Gérard, 2022. "Shopping mall retailing: A bibliometric analysis and systematic assessment of Chebat's contributions," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    8. Levy, Daniel & Snir, Avichai, 2013. "Shrinking Goods," EconStor Preprints 104552, ZBW - Leibniz Information Centre for Economics.
    9. Wong, Yue-Teng & Osman, Syuhaily & Jamaluddin, Askiah & Yin-Fah, Benjamin Chan, 2012. "Shopping motives, store attributes and shopping enjoyment among Malaysian youth," Journal of Retailing and Consumer Services, Elsevier, vol. 19(2), pages 240-248.
    10. Yeo Amy Chu May & Ong Wei Seng & Kwek Choon Ling, 2019. "The antecedents influencing shoppers’ frequencies of visit and purchase intention in the shopping mall: A study on the pull factors," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 10(3), pages 53-74, December.
    11. Zhenxing Zhu & Wonjun Chung, 2023. "Enhancing Shoppers’ Experiences and Building Mall Loyalty: The Role of Octomodal Mental Imagery (OMI) and Management Dimension-Evidence from the Yangtze River Delta Region of China," Sustainability, MDPI, vol. 15(14), pages 1-24, July.
    12. Breazeale, Michael & Lueg, Jason E., 2011. "Retail shopping typology of American teens," Journal of Business Research, Elsevier, vol. 64(6), pages 565-571, June.
    13. Sands, Sean & Ferraro, Carla & Campbell, Colin & Kietzmann, Jan & Andonopoulos, Vasiliki Vicki, 2020. "Who shares? Profiling consumers in the sharing economy," Australasian marketing journal, Elsevier, vol. 28(3), pages 22-33.
    14. Anoop Kumar Gupta & A.V. Shukla, 2015. "Store Choice Behaviour for Consumer Durables in NCT-Delhi," Paradigm, , vol. 19(2), pages 152-169, December.
    15. Jackson, Vanessa & Stoel, Leslie & Brantley, Aquia, 2011. "Mall attributes and shopping value: Differences by gender and generational cohort," Journal of Retailing and Consumer Services, Elsevier, vol. 18(1), pages 1-9.
    16. Rabbanee, Fazlul K. & Ramaseshan, B. & Wu, Chen & Vinden, Amy, 2012. "Effects of store loyalty on shopping mall loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 19(3), pages 271-278.
    17. Sands, Sean & Maggioni, Isabella & Ferraro, Carla & Jebarajakirthy, Charles & Dharmesti, Maria, 2019. "The vice and virtue of on-the-go consumption: An exploratory segmentation," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 399-408.

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