IDEAS home Printed from https://ideas.repec.org/a/sae/jodeso/v36y2020i4p439-452.html
   My bibliography  Save this article

Reputation and Trust Within the Fair Trade Movement in Brazil

Author

Listed:
  • Riccardo Da Re

    (Department of Land, Environment, Agriculture and Forestry, University of Padova, Viale dell’Università 16, Legnaro (PD))

  • Sergio Pedini

    (Istituto Federal do Sul de Minas Gerais, Poços das Caldas, MG)

  • Fabio Maria Santucci

    (Unità di Economia Applicata, Dipartimento di Scienze Agrarie, Alimentari e Ambientali, Borgo XX Giugno 74, Università degli Studi, Perugia)

  • Bianca Maria Torquati

    (Unità di Economia Applicata, Dipartimento di Scienze Agrarie, Alimentari e Ambientali, Borgo XX Giugno 74, Università degli Studi, Perugia)

Abstract

This article illustrates the trust relationships among the members of the Brazilian Association of Fairtrade Farmers Organizations (BRFair), which is a second-level network of coffee-producing cooperatives. Representatives of 19 cooperatives were interviewed in 2018 to verify their opinions about the other associations regarding several aspects. Through software specific for social network analysis, the direction and level of trust among the various cooperatives were measured. One cooperative is recognized as the most active and trustworthy, while the other ones are followers and perform peripheric roles. Several improvements are possible, including improvement in the performance of this second-level network and strengthening of its bargaining role with the other actors of the value chain.

Suggested Citation

  • Riccardo Da Re & Sergio Pedini & Fabio Maria Santucci & Bianca Maria Torquati, 2020. "Reputation and Trust Within the Fair Trade Movement in Brazil," Journal of Developing Societies, , vol. 36(4), pages 439-452, December.
    • Handle: RePEc:sae:jodeso:v:36:y:2020:i:4:p:439-452
    DOI: 10.1177/0169796X20970345
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0169796X20970345
    Download Restriction: no
    File URL: https://libkey.io/10.1177/0169796X20970345?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Raluca Dragusanu & Daniele Giovannucci & Nathan Nunn, 2014. "The Economics of Fair Trade," Journal of Economic Perspectives, American Economic Association, vol. 28(3), pages 217-236, Summer.
    2. Dragusanu, Raluca & Giovannucci, Daniele & Nunn, Nathan, 2014. "The Economics of Fair Trade," Scholarly Articles 33077828, Harvard University Department of Economics.
    3. Markelova, Helen & Meinzen-Dick, Ruth & Hellin, Jon & Dohrn, Stephan, 2009. "Collective action for smallholder market access," Food Policy, Elsevier, vol. 34(1), pages 1-7, February.
    4. United Nations UN, 2015. "Transforming our World: the 2030 Agenda for Sustainable Development," Working Papers id:7559, eSocialSciences.
    5. Laura T. Raynolds & Douglas Murray & Peter Leigh Taylor, 2004. "Fair trade coffee: building producer capacity via global networks," Journal of International Development, John Wiley & Sons, Ltd., vol. 16(8), pages 1109-1121.
    6. Verhoef, Peter C. & van Doorn, Jenny, 2016. "Segmenting Consumers According to Their Purchase of Products with Organic, Fair-Trade, and Health Labels," Journal of Marketing Behavior, now publishers, vol. 2(1), pages 19-37, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Giordano Ruggeri & Stefano Corsi, 2021. "An Exploratory Analysis of the FAIRTRADE Certified Producer Organisations," World, MDPI, vol. 2(4), pages 1-14, October.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jorge Sellare & Eva‐Marie Meemken & Christophe Kouamé & Matin Qaim, 2020. "Do Sustainability Standards Benefit Smallholder Farmers Also When Accounting For Cooperative Effects? Evidence from Côte d'Ivoire," American Journal of Agricultural Economics, John Wiley & Sons, vol. 102(2), pages 681-695, March.
    2. Giordano Ruggeri & Stefano Corsi, 2021. "An Exploratory Analysis of the FAIRTRADE Certified Producer Organisations," World, MDPI, vol. 2(4), pages 1-14, October.
    3. Catalina Quiroz-Niño & María Ángeles Murga-Menoyo, 2017. "Social and Solidarity Economy, Sustainable Development Goals, and Community Development: The Mission of Adult Education & Training," Sustainability, MDPI, vol. 9(12), pages 1-16, November.
    4. Filippa Pyk & Assem Abu Hatab, 2018. "Fairtrade and Sustainability: Motivations for Fairtrade Certification among Smallholder Coffee Growers in Tanzania," Sustainability, MDPI, vol. 10(5), pages 1-18, May.
    5. Alexander J. Stein & Marcelo Lima, 2022. "Sustainable food labelling: considerations for policy-makers," Review of Agricultural, Food and Environmental Studies, Springer, vol. 103(2), pages 143-160, June.
    6. Catherine Y. Co & Jonna Holland, 2019. "Teaching International Microenterprise Development: An Interdisciplinary Experiential Learning Approach," Journal of Economics Teaching, Journal of Economics Teaching, vol. 4(1), pages 27-39, May.
    7. Sara A. L. Smaal & Joost Dessein & Barend J. Wind & Elke Rogge, 2021. "Social justice-oriented narratives in European urban food strategies: Bringing forward redistribution, recognition and representation," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 38(3), pages 709-727, September.
    8. Drichoutis, Andreas C. & Vassilopoulos, Achilleas & Lusk, Jayson L. & Nayga, Rodolfo M. Jr., 2015. "Reference dependence, consequentiality and social desirability in value elicitation: A study of fair labor labeling," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202705, European Association of Agricultural Economists.
    9. Pamina Koenig & Sandra Poncet, 2019. "Reputation and (un)fair trade: Effects on French importers from the Rana Plaza collapse," Working Papers halshs-02418274, HAL.
    10. Bennett, Elizabeth A., 2017. "Who Governs Socially-Oriented Voluntary Sustainability Standards? Not the Producers of Certified Products," World Development, Elsevier, vol. 91(C), pages 53-69.
    11. Jerome Ballet & Delphine Pouchain, 2018. "Fair Trade and the Fetishization of Levinasian Ethics," Cahiers du GREThA (2007-2019) 2018-01, Groupe de Recherche en Economie Théorique et Appliquée (GREThA).
    12. Owens, Mark F. & Rennhoff, Adam D. & Baum, Charles L., 2018. "Consumer demand for charitable purchases: Evidence from a field experiment on Girl Scout Cookie sales," Journal of Economic Behavior & Organization, Elsevier, vol. 152(C), pages 47-63.
    13. Anja Garbely & Elias Steiner, 2023. "Understanding compliance with voluntary sustainability standards: a machine learning approach," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(10), pages 11209-11239, October.
    14. Raluca Dragusanu & Eduardo Montero & Nathan Nunn, 2022. "The Effects of Fair Trade Certification: Evidence from Coffee Producers in Costa Rica," Journal of the European Economic Association, European Economic Association, vol. 20(4), pages 1743-1790.
    15. Bester, Helmut, 2021. "Fairness and Competition in a Bilateral Matching Market," Rationality and Competition Discussion Paper Series 287, CRC TRR 190 Rationality and Competition.
    16. Man-, ZuyiKeunZuyi Wang & Takagi, Chifumi & Kim, Man-Keun & Chung, Anh, 2022. "Uncover Drivers Influencing Consumers' WTP Using Machine Learning: Case of Organic Coffee in Taiwan," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322150, Agricultural and Applied Economics Association.
    17. Friedrichsen, Jana & Engelmann, Dirk, 2018. "Who cares about social image?," European Economic Review, Elsevier, vol. 110(C), pages 61-77.
    18. Drichoutis, Andreas C. & Vassilopoulos, Achilleas & Lusk, Jayson & Nayga, Rodolfo M., 2015. "Fair farming: Preferences for fair labor certification using four elicitation methods," MPRA Paper 62546, University Library of Munich, Germany.
    19. Pio Baake & Helene Naegele, 2017. "Competition between For-Profit and Industry Labels: The Case of Social Labels in the Coffee Market," Discussion Papers of DIW Berlin 1686, DIW Berlin, German Institute for Economic Research.
    20. Herkenhoff, Philipp & Krautheim, Sebastian & Semrau, Finn Ole & Steglich, Frauke, 2024. "Corporate Social Responsibility along the global value chain," Journal of Development Economics, Elsevier, vol. 167(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:jodeso:v:36:y:2020:i:4:p:439-452. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.