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Euroscepticism and the use of negative, uncivil and emotional campaigns in the 2019 European Parliament election: A winning combination

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  • Alessandro Nai
  • Mike Medeiros
  • Michaela Maier
  • Jürgen Maier

Abstract

Are Eurosceptic parties more likely to run negative, uncivil and emotional campaigns, as it is often intuitively argued? And with what consequences? In this article, we shed light on the effectiveness of these campaign strategies for Eurosceptic parties during the 2019 European elections. We argue that ‘harsher’ campaigns are ‘in character’ for Eurosceptic parties, and are as such more likely to be electorally successful for them. We use data from the 2019 European Parliament Elections Expert Survey, covering 191 unique parties, and show that, indeed, Eurosceptic parties are more likely to campaign in a harsh way, and more likely than Europhile parties to benefit electorally from it. All data and materials are openly available for replication.

Suggested Citation

  • Alessandro Nai & Mike Medeiros & Michaela Maier & Jürgen Maier, 2022. "Euroscepticism and the use of negative, uncivil and emotional campaigns in the 2019 European Parliament election: A winning combination," European Union Politics, , vol. 23(1), pages 21-42, March.
    • Handle: RePEc:sae:eeupol:v:23:y:2022:i:1:p:21-42
    DOI: 10.1177/14651165211035675
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    References listed on IDEAS

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    1. Sylke Nissen, 2014. "The Eurobarometer and the process of European integration," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(2), pages 713-727, March.
    2. Berggren, Niclas & Jordahl, Henrik & Poutvaara, Panu, 2010. "The looks of a winner: Beauty and electoral success," Journal of Public Economics, Elsevier, vol. 94(1-2), pages 8-15, February.
    3. Deborah Jordan Brooks & John G. Geer, 2007. "Beyond Negativity: The Effects of Incivility on the Electorate," American Journal of Political Science, John Wiley & Sons, vol. 51(1), pages 1-16, January.
    4. Kim L. Fridkin & Patrick Kenney, 2011. "Variability in Citizens’ Reactions to Different Types of Negative Campaigns," American Journal of Political Science, John Wiley & Sons, vol. 55(2), pages 307-325, April.
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    1. Moeen Koa, 2023. "Delegitimizing the Egyptian Regime: Negative Campaigning and Strategic Framing as Techniques to Demobilize Antagonists," SAGE Open, , vol. 13(2), pages 21582440231, June.

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