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Understanding the factors influencing consumer willingness to accept the use of insects to feed poultry, cattle, pigs and fish in Brazil

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Listed:
  • Carla Heloisa de Faria Domingues
  • João Augusto Rossi Borges
  • Clandio Favarini Ruviaro
  • Diego Gomes Freire Guidolin
  • Juliana Rosa Mauad Carrijo

Abstract

The aim of this study is to investigate the factors influencing consumer willingness to accept the use of insects to feed poultry, cattle, pigs, and fish. To reach this objective, we conducted an online survey with Brazilian consumers. 600 questionnaires were collected. We analyzed data using descriptive statistics and logistic regression models. In general, the use of insects to feed poultry, pigs and cattle was not widely accepted. A more widely acceptance was found for the use of insects to feed fish. The results of logistic regressions models show that positive attitudes are associated with a higher probability of accepting the use of insects to feed poultry, pigs, cattle, and fish. Perceived benefits were associated with a higher likelihood of accepting the use of insects to feed fish. However, perceived benefits were also associated with a lower likelihood of accepting the use of insects to feed poultry. Perceived challenges were associated with a higher likelihood of accepting the use of insects to feed poultry. However, perceived challenges were associated with a lower likelihood of accepting the use of insects to feed pigs.

Suggested Citation

  • Carla Heloisa de Faria Domingues & João Augusto Rossi Borges & Clandio Favarini Ruviaro & Diego Gomes Freire Guidolin & Juliana Rosa Mauad Carrijo, 2020. "Understanding the factors influencing consumer willingness to accept the use of insects to feed poultry, cattle, pigs and fish in Brazil," PLOS ONE, Public Library of Science, vol. 15(4), pages 1-11, April.
    • Handle: RePEc:plo:pone00:0224059
    DOI: 10.1371/journal.pone.0224059
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    References listed on IDEAS

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    1. Simone Belluco & A. Halloran & A. Ricci, 2017. "New protein sources and food legislation: the case of edible insects and EU law," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 9(4), pages 803-814, August.
    2. Jayson L. Lusk & Jutta Roosen & John A. Fox, 2003. "Demand for Beef from Cattle Administered Growth Hormones or Fed Genetically Modified Corn: A Comparison of Consumers in France, Germany, the United Kingdom, and the United States," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(1), pages 16-29.
    3. Nowlis, Stephen M & Kahn, Barbara E & Dhar, Ravi, 2002. "Coping with Ambivalence: The Effect of Removing a Neutral Option on Consumer Attitude and Preference Judgments," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(3), pages 319-334, December.
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