IDEAS home Printed from https://ideas.repec.org/a/pal/palcom/v10y2023i1d10.1057_s41599-023-02067-1.html
   My bibliography  Save this article

Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina

Author

Listed:
  • Elena Fumagalli

    (INCAE Business School)

  • Candelaria Belén Krick

    (Universidad Torcuato Di Tella)

  • Marina Belén Dolmatzian

    (Universidad Torcuato Di Tella)

  • Julieta Edith Del Negro

    (Universidad Torcuato Di Tella)

  • Joaquin Navajas

    (Universidad Torcuato Di Tella
    CONICET
    Universidad Torcuato Di Tella)

Abstract

The COVID-19 pandemic underscored the significance of overcoming vaccine adoption resistance and addressing real and perceived barriers for efficient vaccination campaigns. One major problem faced by health systems around the world was that people’s preferences for a specific brand of vaccine often delayed vaccination efforts as people canceled or delayed appointments to receive their preferred brand. Therefore, in the event of another pandemic, it is important to know which factors influence preferences for specific vaccine brands. Previous literature showed that consumers choose products that are congruent with their self-concept, which includes their political affiliation. Given that the discourse around vaccine brands has been strongly politicized during the pandemic, in our work, we test whether partisanship influences preferences for COVID-19 vaccine brands. To test this, we collected survey data from Argentina (N = 432), a country with a clear bi-partisan structure and where a variety of vaccine brands were administered, both from Western and Eastern laboratories. We found that supporters of the ruling party, which had strong ties with Eastern countries such as Russia and China, perceived Eastern vaccine brands (e.g., Sputnik V) to be more effective and safer than Western ones (e.g., Pfizer) whereas the contrary was true for supporters of the opposition. Our results also showed that supporters of the opposing party were more likely to wish to hypothetically switch vaccines, to delay their appointment in case of not receiving their preferred brand, and to disapprove of their local vaccination campaign. Our results demonstrate that political party affiliation biases perceptions of both vaccine brands’ quality and vaccination campaign effectiveness. We anticipate that our results can inform public policy strategies when it comes to an efficient vaccine supply allocation, as political affiliation is a measurable and predictable consumer trait.

Suggested Citation

  • Elena Fumagalli & Candelaria Belén Krick & Marina Belén Dolmatzian & Julieta Edith Del Negro & Joaquin Navajas, 2023. "Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-10, December.
    • Handle: RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-02067-1
    DOI: 10.1057/s41599-023-02067-1
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41599-023-02067-1
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1057/s41599-023-02067-1?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Jay van Bavel & Aleksandra Cichocka & Valerio Capraro & Hallgeir Sjåstad & John Nezlek & Tomislav Pavlović & Mark Alfano & Michele Gelfand & Flavio Azevedo & Michèle Birtel & Aleksandra Cislak & Patri, 2022. "National identity predicts public health support during a global pandemic," Post-Print hal-03585623, HAL.
    2. Jay J. Bavel & Aleksandra Cichocka & Valerio Capraro & Hallgeir Sjåstad & John B. Nezlek & Tomislav Pavlović & Mark Alfano & Michele J. Gelfand & Flavio Azevedo & Michèle D. Birtel & Aleksandra Cislak, 2022. "National identity predicts public health support during a global pandemic," Nature Communications, Nature, vol. 13(1), pages 1-14, December.
    3. Jung, Jihye & Mittal, Vikas, 2020. "Political Identity and the Consumer Journey: A Research Review," Journal of Retailing, Elsevier, vol. 96(1), pages 55-73.
    4. Justin Sulik & Ophelia Deroy & Guillaume Dezecache & Martha Newson & Yi Zhao & Marwa El Zein & Bahar Tunçgenç, 2021. "Facing the pandemic with trust in science," Palgrave Communications, Palgrave Macmillan, vol. 8(1), pages 1-10, December.
    5. Northey, Gavin & Chan, Eugene Y., 2020. "Political conservatism and preference for (a)symmetric brand logos," Journal of Business Research, Elsevier, vol. 115(C), pages 149-159.
    6. Jay J. Van Bavel, 2022. "National Identity Predicts Public Health Support During A Global Pandemic," HKUST IEMS Working Paper Series 2022-81, HKUST Institute for Emerging Market Studies, revised Jul 2022.
    7. Jay J. Bavel & Aleksandra Cichocka & Valerio Capraro & Hallgeir Sjåstad & John B. Nezlek & Tomislav Pavlović & Mark Alfano & Michele J. Gelfand & Flavio Azevedo & Michèle D. Birtel & Aleksandra Cislak, 2022. "Author Correction: National identity predicts public health support during a global pandemic," Nature Communications, Nature, vol. 13(1), pages 1-2, December.
    8. Wändi Bruine de Bruin & Aulona Ulqinaku & Dana P. Goldman, 2022. "Effect of COVID-19 vaccine allocation strategies on vaccination refusal: a national survey," Journal of Risk Research, Taylor & Francis Journals, vol. 25(9), pages 1047-1054, October.
    9. Lucia Freira & Marco Sartorio & Cynthia Boruchowicz & Florencia Lopez Boo & Joaquin Navajas, 2021. "The interplay between partisanship, forecasted COVID-19 deaths, and support for preventive policies," Palgrave Communications, Palgrave Macmillan, vol. 8(1), pages 1-10, December.
    10. Filip Viskupič & David L. Wiltse & Brittney A. Meyer, 2022. "Trust in physicians and trust in government predict COVID‐19 vaccine uptake," Social Science Quarterly, Southwestern Social Science Association, vol. 103(3), pages 509-520, May.
    11. Jay Joseph van Bavel & Aleksandra Cichocka & Valerio Capraro & Hallgeir Sjåstad & John Nezlek & Tomislav Pavlović & Mark Alfano & Michele Gelfand & Flavio Azevedo & Michèle Birtel & Aleksandra Cislak , 2022. "National identity predicts public health support during a global pandemic: Results from 67 nations," Post-Print hal-03543504, HAL.
    12. Sirgy, M Joseph, 1982. "Self-Concept in Consumer Behavior: A Critical Review," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(3), pages 287-300, December.
    13. Hyun Kyung Park & Ji Hye Ham & Deok Hyun Jang & Jin Yong Lee & Won Mo Jang, 2021. "Political Ideologies, Government Trust, and COVID-19 Vaccine Hesitancy in South Korea: A Cross-Sectional Survey," IJERPH, MDPI, vol. 18(20), pages 1-9, October.
    14. Thomas J. Bollyky & Jennifer Nuzzo & Noelle Huhn & Samantha Kiernan & Emily Pond, 2022. "Global vaccination must be swifter," Nature, Nature, vol. 603(7903), pages 788-792, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Akfırat, Serap & Bayrak, Fatih & Üzümçeker, Emir & Ergiyen, Tolga & Yurtbakan, Taylan & Uysal, Mete Sefa, 2023. "The roles of social norms and leadership in health communication in the context of COVID-19," Social Science & Medicine, Elsevier, vol. 323(C).
    2. Borau, Sylvie & Couprie, Hélène & Hopfensitz, Astrid, 2022. "The prosociality of married people: Evidence from a large multinational sample," Journal of Economic Psychology, Elsevier, vol. 92(C).
    3. Christian T. Elbæk & Panagiotis Mitkidis & Lene Aarøe & Tobias Otterbring, 2023. "Subjective socioeconomic status and income inequality are associated with self-reported morality across 67 countries," Nature Communications, Nature, vol. 14(1), pages 1-14, December.
    4. Yong Ge & Xilin Wu & Wenbin Zhang & Xiaoli Wang & Die Zhang & Jianghao Wang & Haiyan Liu & Zhoupeng Ren & Nick W. Ruktanonchai & Corrine W. Ruktanonchai & Eimear Cleary & Yongcheng Yao & Amy Wesolowsk, 2023. "Effects of public-health measures for zeroing out different SARS-CoV-2 variants," Nature Communications, Nature, vol. 14(1), pages 1-12, December.
    5. Barceló, Joan & Sheen, Greg Chih-Hsin & Tung, Hans H. & Wu, Wen-Chin, 2022. "Vaccine nationalism among the public: A cross-country experimental evidence of own-country bias towards COVID-19 vaccination," Social Science & Medicine, Elsevier, vol. 310(C).
    6. Tung, Hans H. & Chang, Teng-Jen & Lin, Ming-Jen, 2022. "Political ideology predicts preventative behaviors and infections amid COVID-19 in democracies," Social Science & Medicine, Elsevier, vol. 308(C).
    7. John (Jianqiu) Bai & Shuili Du & Wang Jin & Chi Wan, 2023. "Is social capital associated with individual social responsibility? The case of social distancing during the Covid-19 pandemic," Empirical Economics, Springer, vol. 64(4), pages 1861-1896, April.
    8. repec:cup:judgdm:v:17:y:2022:i:4:p:720-744 is not listed on IDEAS
    9. repec:jdm:journl:v:17:y:2022:i:4:p:720-744 is not listed on IDEAS
    10. Xiaoyan Mu & Xiaohu Zhang & Anthony Gar-On Yeh & Yang Yu & Jiejing Wang, 2023. "Structural Changes in Human Mobility Under the Zero-COVID Strategy in China," Environment and Planning B, , vol. 50(9), pages 2527-2542, November.
    11. Jaroslaw Kantorowicz, 2023. "Testing public reaction to constitutional fiscal rules violations," Constitutional Political Economy, Springer, vol. 34(4), pages 483-509, December.
    12. Chao-Ming Yang, 2020. "Influences of Product Involvement and Symbolic Consumption Cues in Advertisements on Consumer Attitudes," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 11(2), pages 1-15, March.
    13. Dimitrios K. Nasiopoulos & Dimitrios A. Arvanitidis & Dimitrios M. Mastrakoulis & Nikos Kanellos & Thomas Fotiadis & Dimitrios E. Koulouriotis, 2023. "Exploring the Role of Online Courses in COVID-19 Crisis Management in the Supply Chain Sector—Forecasting Using Fuzzy Cognitive Map (FCM) Models," Forecasting, MDPI, vol. 5(4), pages 1-23, November.
    14. Abdelmajid Amine & Audrey Bonnemaizon & Margaret Josion-Portail, 2017. "Tailoring Elderly Patients’ Identities through Healthcare Service Relationships: Toward a Guardian Conception of Vulnerable Publics’ Identities," Post-Print hal-01684147, HAL.
    15. Maystre, Nicolas & Olivier, Jacques & Thoenig, Mathias & Verdier, Thierry, 2014. "Product-based cultural change: Is the village global?," Journal of International Economics, Elsevier, vol. 92(2), pages 212-230.
    16. Zhang, Jing & Chen, Mingliang & Xie, Zhaohan & Zhuang, Jingyi, 2022. "Don't fall into exquisite poverty: The impact of mismatch between consumers and luxury brands on happiness," Journal of Business Research, Elsevier, vol. 151(C), pages 298-309.
    17. Stadler Blank, Ashley & Koenigstorfer, Joerg & Baumgartner, Hans, 2018. "Sport team personality: It’s not all about winning!," Sport Management Review, Elsevier, vol. 21(2), pages 114-132.
    18. Heffner, Reid R., 2007. "Semiotics and Advanced Vehicles: What Hybrid Electric Vehicles (HEVs) Mean and Why it Matters to Consumers," Institute of Transportation Studies, Working Paper Series qt9mw1t4w3, Institute of Transportation Studies, UC Davis.
    19. Jane Kolodinsky & Hannah Lacasse & Katherine Gallagher, 2020. "Making Hemp Choices: Evidence from Vermont," Sustainability, MDPI, vol. 12(15), pages 1-15, August.
    20. Mansi R. Rathod & Naresh K. Patel & Akash S. Koul, 2015. "Brand Personality and Self Congruence in Laptop Computers," Jindal Journal of Business Research, , vol. 4(1-2), pages 67-80, June.
    21. Shijin Yoo & Seh-Woong Chung & Jin Han, 2006. "A Durable Replacement Model for Symbolic versus Utilitarian Consumption: An Integrated Cultural and Socio-economic Perspective," Global Economic Review, Taylor & Francis Journals, vol. 35(2), pages 193-206.
    22. Ferdinand Augusty Tae, 2021. "Destination authentic value advantage: an SDL perspective," Management & Marketing, Sciendo, vol. 16(2), pages 101-117, June.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-02067-1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: https://www.nature.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.