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Determinants of IT adoption in furniture manufacturing companies: a price estimation case for the Baltic region

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  • Birutė Mikulskienė

    (Mykolas Romeris University)

  • Julija Moskvina

    (Mykolas Romeris University)

Abstract

The use of information technologies not only in production processes, but also in pricing, can increase the value created by companies; however, the penetration of the technologies at the company level are still insufficiently analyzed. Paper aims to reveal IT-related prerequisites for the change towards advanced price estimation process of customized products. Based on the results of a quantitative survey of Baltic furniture manufacturing companies, the extent and main applications of technology penetration and their links to price estimation practices and company performance were identified. A model of key factors of IT adoption in furniture production was developed.

Suggested Citation

  • Birutė Mikulskienė & Julija Moskvina, 2022. "Determinants of IT adoption in furniture manufacturing companies: a price estimation case for the Baltic region," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(4), pages 431-441, August.
    • Handle: RePEc:pal:jorapm:v:21:y:2022:i:4:d:10.1057_s41272-021-00332-z
    DOI: 10.1057/s41272-021-00332-z
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    References listed on IDEAS

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