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A taxonomy of information technology-enhanced pricing strategies

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  • Dixit, Ashutosh
  • Whipple, Thomas W.
  • Zinkhan, George M.
  • Gailey, Edward
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    Abstract

    As a result of evolving technology, opportunities for innovative pricing strategies continuously emerge. The authors provide an updated taxonomy to show how such emerging strategies relate to recent technological advances. Specifically, they cite increased availability of information, enhanced reach, and expanded interactivity as three technological advancements and identify six pricing strategies enhanced by these factors. They also discuss the role of utility, prospect, range, and signaling theories for emerging pricing strategies, along with several applications and managerial implications.

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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 61 (2008)
    Issue (Month): 4 (April)
    Pages: 275-283

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    Handle: RePEc:eee:jbrese:v:61:y:2008:i:4:p:275-283

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    Web page: http://www.elsevier.com/locate/jbusres

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    Cited by:
    1. Yan, Ruiliang & Ghose, Sanjoy, 2010. "Forecast information and traditional retailer performance in a dual-channel competitive market," Journal of Business Research, Elsevier, Elsevier, vol. 63(1), pages 77-83, January.

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