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Strategic and tactical price decisions in hotel revenue management

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  • Abrate, Graziano
  • Viglia, Giampaolo

Abstract

Dynamic pricing techniques allow using a number of variables in a tactical way compared to standard catalogue prices. This study merges in a conceptual model the relevance of the tactical and the strategic dimension of these variables, classified according to their tangible, reputational or contextual nature.

Suggested Citation

  • Abrate, Graziano & Viglia, Giampaolo, 2016. "Strategic and tactical price decisions in hotel revenue management," Tourism Management, Elsevier, vol. 55(C), pages 123-132.
    • Handle: RePEc:eee:touman:v:55:y:2016:i:c:p:123-132
    DOI: 10.1016/j.tourman.2016.02.006
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