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Pricing Research in Marketing: The State of the Art

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  • Rao, Vithala R
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    Article provided by University of Chicago Press in its journal Journal of Business.

    Volume (Year): 57 (1984)
    Issue (Month): 1 (January)
    Pages: S39-60

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    Handle: RePEc:ucp:jnlbus:v:57:y:1984:i:1:p:s39-60

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    Web page: http://www.journals.uchicago.edu/JB/

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    Cited by:
    1. Rusetski, Alexander, 2014. "Pricing by intuition: Managerial choices with limited information," Journal of Business Research, Elsevier, vol. 67(8), pages 1733-1743.
    2. Kuo, Way & Jain, Gautam, 1998. "Optimal pricing for a target profit: Case study on a veterinary diagnostic laboratory," International Journal of Production Economics, Elsevier, vol. 54(1), pages 77-86, January.
    3. Kyle Bagwell, 1986. "Informational Product Differentiation as a Barrier to Entry," Discussion Papers 711, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
    4. Hruschka, Harald, 2002. "Market share analysis using semi-parametric attraction models," European Journal of Operational Research, Elsevier, vol. 138(1), pages 212-225, April.
    5. Fruchter, Gila E. & Sigué, Simon P., 2013. "Dynamic pricing for subscription services," Journal of Economic Dynamics and Control, Elsevier, vol. 37(11), pages 2180-2194.
    6. Mark Zbaracki & Mark Bergen & Shantanu Dutta & Daniel Levy & Mark Ritson, 2005. "Beyond the Cost of Price Adjustment: Investments in Pricing Capital," Macroeconomics 0505013, EconWPA.
    7. Mark Ritson & Mark Zbaracki & Shantanu Dutta & Daniel Levy & Mark Bergen, 2005. "The Three Capitals of Pricing – Human, Systems and Social Capital," Macroeconomics 0505014, EconWPA.
    8. Bhattacharjee, Sudip & Ramesh, R., 2000. "A multi-period profit maximizing model for retail supply chain management: An integration of demand and supply-side mechanisms," European Journal of Operational Research, Elsevier, vol. 122(3), pages 584-601, May.
    9. Jie Chen & John Rizzo, 2012. "Pricing dynamics and product quality: the case of antidepressant drugs," Empirical Economics, Springer, vol. 42(1), pages 279-300, February.
    10. Inderst, Roman & Pfeil, Sebastian, 2014. "An "Image Theory" of RPM," MPRA Paper 54139, University Library of Munich, Germany.

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