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Making Sense from (Apparent) Senselessness: The JCR Lens

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  • Darren W Dahl
  • Eileen Fischer
  • Gita V Johar
  • Vicki G Morwitz

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  • Darren W Dahl & Eileen Fischer & Gita V Johar & Vicki G Morwitz, 2017. "Making Sense from (Apparent) Senselessness: The JCR Lens," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(4), pages 719-723.
    • Handle: RePEc:oup:jconrs:v:44:y:2017:i:4:p:719-723.
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    File URL: http://hdl.handle.net/10.1093/jcr/ucx097
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