IDEAS home Printed from https://ideas.repec.org/a/mup/actaun/actaun_2018066061527.html
   My bibliography  Save this article

Health Perception and Food Choice Factors in Predicting Healthy Consumption Among Elderly

Author

Listed:
  • Dagmar Lesáková

    (Department of Marketing, Faculty of Commerce, University of Economics in Bratislava, Dolnozemska 1, 852 35 Bratislava, Slovak Republic)

Abstract

The main objective of the paper is to explore the impact of health perception and food choice factors on healthy food consumption among elderly and to indicate how different food choice motives influence the eating behaviour of elderly population. In our research we explore six food choice factors and their manifestation in attitudes towards healthy consumption. The purpose of the exploration of health perception is to identify seniors beliefs about food and health-related aspects. Empirical research was conducted on a random sample of 400 elderly participants aged above 65 years and living in their own flats. Non-probability sampling in the form of convenience sampling was employed. The relationship between health beliefs and attitudes towards healthy eating behaviour was confirmed with employing multiple regression analysis. We conclude that both health beliefs and food choice factors investigated in the research are important determinants of seniors' healthy consumption, however with different effect on healthy eating behaviour.

Suggested Citation

  • Dagmar Lesáková, 2018. "Health Perception and Food Choice Factors in Predicting Healthy Consumption Among Elderly," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 66(6), pages 1527-1534.
    • Handle: RePEc:mup:actaun:actaun_2018066061527
    DOI: 10.11118/actaun201866061527
    as

    Download full text from publisher

    File URL: http://acta.mendelu.cz/doi/10.11118/actaun201866061527.html
    Download Restriction: free of charge
    File URL: http://acta.mendelu.cz/doi/10.11118/actaun201866061527.pdf
    Download Restriction: free of charge
    File URL: https://libkey.io/10.11118/actaun201866061527?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Stremersch, Stefan, 2008. "Health and marketing: The emergence of a new field of research," International Journal of Research in Marketing, Elsevier, vol. 25(4), pages 229-233.
    2. Moorman, Christine & Matulich, Erika, 1993. "A Model of Consumers' Preventive Health Behaviors: The Role of Health Motivation and Health Ability," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(2), pages 208-228, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Robert Bumbac, 2019. "The European Food Market €“ Increased Consumer Preference Towards Convenience And Healthy Food," Junior Scientific Researcher, SC Research Publishing SRL, vol. 5(2), pages 53-61, November.
    2. Maksymilian Czeczotko & Hanna Górska-Warsewicz & Robert Zaremba, 2022. "Health and Non-Health Determinants of Consumer Behavior toward Private Label Products—A Systematic Literature Review," IJERPH, MDPI, vol. 19(3), pages 1-36, February.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Camacho, N.M.A. & de Jong, M.G. & Stremersch, S., 2014. "The Effect of Customer Empowerment on Adherence to Expert Advice," ERIM Report Series Research in Management ERS-2014-005-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    2. Camacho, Nuno & De Jong, Martijn & Stremersch, Stefan, 2014. "The effect of customer empowerment on adherence to expert advice," International Journal of Research in Marketing, Elsevier, vol. 31(3), pages 293-308.
    3. Prigge, Jana-Kristin & Dietz, Beatrix & Homburg, Christian & Hoyer, Wayne D. & Burton, Jennifer L., 2015. "Patient empowerment: A cross-disease exploration of antecedents and consequences," International Journal of Research in Marketing, Elsevier, vol. 32(4), pages 375-386.
    4. Ritu Agarwal & Michelle Dugas & Guodong (Gordon) Gao & P. K. Kannan, 2020. "Emerging technologies and analytics for a new era of value-centered marketing in healthcare," Journal of the Academy of Marketing Science, Springer, vol. 48(1), pages 9-23, January.
    5. Variyam, Jayachandran N. & Blaylock, James R. & Smallwood, David M. & Basiotis, P. Peter, 1998. "USDA's Healthy Eating Index and Nutrition Information," Technical Bulletins 33588, United States Department of Agriculture, Economic Research Service.
    6. Rebecca Pera & Giampaolo Viglia, 2017. "Can snacking be healthy? A comparison between coeliacs and health conscious food consumers," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(3), pages 79-99.
    7. Peres, Renana & Muller, Eitan & Mahajan, Vijay, 2010. "Innovation diffusion and new product growth models: A critical review and research directions," International Journal of Research in Marketing, Elsevier, vol. 27(2), pages 91-106.
    8. Grandi, Benedetta & Burt, Steve & Cardinali, Maria Grazia, 2021. "Encouraging healthy choices in the retail store environment: Combining product information and shelf allocation," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    9. Minvielle, Etienne & Waelli, Mathias & Sicotte, Claude & Kimberly, John R., 2014. "Managing customization in health care: A framework derived from the services sector literature," Health Policy, Elsevier, vol. 117(2), pages 216-227.
    10. Luo, Wen & Mineo, Keito & Matsushita, Koji & Kanzaki, Mamoru, 2018. "Consumer willingness to pay for modern wooden structures: A comparison between China and Japan," Forest Policy and Economics, Elsevier, vol. 91(C), pages 84-93.
    11. Crié, Dominique & Chebat, Jean-Charles, 2013. "Health marketing: Toward an integrative perspective," Journal of Business Research, Elsevier, vol. 66(1), pages 123-126.
    12. Hausman, Angela, 2012. "Hedonistic rationality: Healthy food consumption choice using muddling-through," Journal of Business Research, Elsevier, vol. 65(6), pages 794-801.
    13. Verniers, Isabel & Stremersch, Stefan & Croux, Christophe, 2011. "The global entry of new pharmaceuticals: A joint investigation of launch window and price," International Journal of Research in Marketing, Elsevier, vol. 28(4), pages 295-308.
    14. Prasad, Ashutosh & Strijnev, Andrei & Zhang, Qin, 2008. "What can grocery basket data tell us about health consciousness?," International Journal of Research in Marketing, Elsevier, vol. 25(4), pages 301-309.
    15. Raza, Syed Ali & Shah, Nida & Nisar, Wasay, 2019. "Consumer Buying Behavior of Organic Food with Respect to Health and Safety Concerns among Adolescents," MPRA Paper 93570, University Library of Munich, Germany.
    16. Mathew T. Baker & Peng Lu & Jean A. Parrella & Holli R. Leggette, 2022. "Consumer Acceptance toward Functional Foods: A Scoping Review," IJERPH, MDPI, vol. 19(3), pages 1-40, January.
    17. Kusum Ailawadi & Tat Chan & Puneet Manchanda & K. Sudhir, 2020. "Introduction to the Special Issue on Marketing Science and Health," Marketing Science, INFORMS, vol. 39(3), pages 459-464, May.
    18. Jeremy Kees & Marla B. Royne & Yoon-Na Cho, 2014. "Regulating Front-of-Package Nutrition Information Disclosures: A Test of Industry Self-Regulation vs. Other Popular Options," Journal of Consumer Affairs, Wiley Blackwell, vol. 48(1), pages 147-174, March.
    19. Rimal, Arbindra & Moon, Wanki, 2009. "Self efficacy as a mediator of the relationship between dietary knowledge and behavior," 2009 Annual Meeting, January 31-February 3, 2009, Atlanta, Georgia 46742, Southern Agricultural Economics Association.
    20. Jeremy Kees & M. Paula Fitzgerald, 2016. "Who Uses Facts Up Front? A Baseline Examination of Who is Using Standardized Front-of-Package Nutrition Disclosures," Journal of Consumer Affairs, Wiley Blackwell, vol. 50(2), pages 458-470, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mup:actaun:actaun_2018066061527. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ivo Andrle (email available below). General contact details of provider: https://mendelu.cz/en/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.