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A tervezett magatartás elméletének alkalmazása a vállalkozói hajlandóság alakulásának magyarázatára
[Applying the theory of planned behaviour to explaining the evolution of entrepreneurship]

Author

Listed:
  • S. Gubik, Andrea
  • Kása, Richárd
  • Farkas, Szilveszter

Abstract

A vállalkozási szándék a vállalkozóvá válás fontos mérföldköve. Nélküle nem ébred fel az igény az egyénben arra, hogy saját vállalkozást hozzon létre. A vállalkozási aktivitás ösztönzéséhez fontos lehet annak kiderítése, hogy milyen tényezők formálják a vállalkozási szándékot, és hogyan befolyásolható ezek alakulása. A cikkben Icek Ajzen tervezettmagatartás-elméletét teszteltük strukturális egyenletekkel, a GUESSS kutatási projekt adatbázisának felhasználásával. Több mint kétezer magyarországi főiskolai és egyetemi hallgató válaszai alapján igazoltuk a szubjektív normák-attitűdök-szándék-cselekvés okozati láncot. Eszerint a támogató szociális környezet pozitívan befolyásolja a vállalkozási szándékkal kapcsolatos attitűdöket. A szándék pedig erőteljesen befolyásolja a tényleges cselekvést. Ezentúl azt találtuk, hogy a szubjektív normák pozitív hatást gyakorolnak az észlelt magatartási kontrollra, amely viszont csupán elhanyagolható hatással van a szándékra. Mindez azt sejteti, hogy a gyorsan alakítható vállalkozói feltételek (például forrásbiztosítás) csak korlátozottan változtatják a vállalkozásindítási elképzeléseket.* Journal of Economic Literature (JEL) kód: JEL: I21, I23.

Suggested Citation

  • S. Gubik, Andrea & Kása, Richárd & Farkas, Szilveszter, 2018. "A tervezett magatartás elméletének alkalmazása a vállalkozói hajlandóság alakulásának magyarázatára [Applying the theory of planned behaviour to explaining the evolution of entrepreneurship]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(1), pages 74-101.
    • Handle: RePEc:ksa:szemle:1747
    DOI: 10.18414/KSZ.2018.1.74
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    References listed on IDEAS

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    1. Balogh, Gábor & Sipos, Norbert, 2019. "Pályakezdő közgazdászok bére a szakdiverzifikáció függvényében [Programme diversification effects on the salaries of freshly graduated economists]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(5), pages 551-577.

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    JEL classification:

    • I21 - Health, Education, and Welfare - - Education - - - Analysis of Education
    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions

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