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Vállalkozói kultúra Magyarországon két napilap tükrében
[Corporate culture in Hungary seen through two daily newspapers]

Author

Listed:
  • Szerb, László
  • Kocsis-Kisantal, Orsolya

Abstract

Annak ellenére, hogy a vállalkozások sikerének gazdasági és intézményi-szabályozási felfogása széles körben elfogadott, egyre inkább teret nyernek a társadalmiszociális környezet hatásait, a kulturális környezetet hangsúlyozó elméletek. A Global Entrepreneurship Monitor (GEM) felmérés alapján megállapítható, hogy Magyarország a vállalkozói kultúra szerint nemzetközi összehasonlításban az utolsó helyek egyikén szerepel. Tanulmányunk két napilap 2005. évi cikkei alapján gyakorisági statisztikák és tartalomelemzés módszerével vizsgálja a hazai vállalkozókról és a vállalkozásokról kialakult képet. A lapokban a negatív és a vállalkozót kedvezőtlenül bemutató hírek voltak többségben. A sajtó így mintegy tükrözi azt a közhiedelmet, hogy a vállalkozó bűnöző, adócsaló, mások kárán meggazdagodó, nem segítve elő, hogy inkább a munkahelyteremtés, a fejlődés kulcsfiguráját vagy olyan személyt lássunk benne, aki saját erőfeszítései révén, állami támogatások nélkül is sikeres, és így a példája követendő. Journal of Economic Literature (JEL) kód: L26, M10, Z10

Suggested Citation

  • Szerb, László & Kocsis-Kisantal, Orsolya, 2008. "Vállalkozói kultúra Magyarországon két napilap tükrében [Corporate culture in Hungary seen through two daily newspapers]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(3), pages 243-261.
    • Handle: RePEc:ksa:szemle:982
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    References listed on IDEAS

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    1. S. Gubik, Andrea & Kása, Richárd & Farkas, Szilveszter, 2018. "A tervezett magatartás elméletének alkalmazása a vállalkozói hajlandóság alakulásának magyarázatára [Applying the theory of planned behaviour to explaining the evolution of entrepreneurship]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(1), pages 74-101.
    2. Éva Málovics & Gergely Farkas & Beáta Vajda, 2014. "Appearance of entrepreneurial values and strategic orientations in the basic values," Proceedings of International Academic Conferences 0802224, International Institute of Social and Economic Sciences.
    3. Éva Málovics & Gergely Farkas & Beáta Vajda, 2015. "Appearance of entrepreneurial values and strategic orientations in the basic values," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 3(1), pages 18-35, February.
    4. Anikó Almási, 2014. "Specialities of Corporate Identity at SMEs," Proceedings of FIKUSZ '14, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '14, pages 9-18, Óbuda University, Keleti Faculty of Business and Management.

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    More about this item

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • Z10 - Other Special Topics - - Cultural Economics - - - General

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