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Combining web and face-to-face in travel surveys: comparability challenges?

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  • Caroline Bayart
  • Patrick Bonnel

Abstract

Response rates for household travel surveys are tending to fall, and it seems unlikely that this trend will be reversed in the future. In recent years, travel data collection methods have evolved in order to obtain reliable data that are sufficiently detailed to feed increasingly complex models, and in order to integrate new technologies into survey protocols (Internet, GPS…). Combining different media is an obvious low-cost way of improving data quality as it increases the overall response rate. But the question of the comparability of data over time and between different survey modes remains unresolved. This paper makes a comparative analysis between the travel behaviours of web-based survey respondents and respondents to a face-to-face interview. The data were obtained from the 2006 Lyon conurbation household travel survey. Our analysis shows that the Internet respondents reported fewer trips per day than the face-to-face respondents (3.00 vs. 4.04 daily trips), and that the differences between the two groups varied according to the travel mode and trip purpose. While part of this difference can be explained by socioeconomic disparities (the Internet respondents had a specific profile) we cannot exclude the possibility of under-reporting due to the web medium. Copyright Springer Science+Business Media, LLC. 2012

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  • Caroline Bayart & Patrick Bonnel, 2012. "Combining web and face-to-face in travel surveys: comparability challenges?," Transportation, Springer, vol. 39(6), pages 1147-1171, November.
  • Handle: RePEc:kap:transp:v:39:y:2012:i:6:p:1147-1171
    DOI: 10.1007/s11116-012-9393-x
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    Cited by:

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    3. Patrick Bonnel & Caroline Bayart & Brett Smith, 2015. "Workshop Synthesis: Comparing and Combining Survey Modes," Post-Print halshs-01663724, HAL.
    4. Bayart, Caroline & Bonnel, Patrick & Havet, Nathalie, 2018. "Daily (im)mobility behaviours in France: An application of hurdle models," Transportation Research Part A: Policy and Practice, Elsevier, vol. 116(C), pages 456-467.
    5. Mir Aftab Hussain Talpur & Madzlan Napiah & Imtiaz Ahmed Chandio & Shabir Hussain Khahro, 2012. "Transportation Planning Survey Methodologies for the Proposed Study of Physical and Socio-economic Development of Deprived Rural Regions: A Review," Modern Applied Science, Canadian Center of Science and Education, vol. 6(7), pages 1-1, July.
    6. Hubert Verreault & Catherine Morency, 2018. "Integration of a phone-based household travel survey and a web-based student travel survey," Transportation, Springer, vol. 45(1), pages 89-103, January.
    7. Aschauer, Florian & Hössinger, Reinhard & Jara-Diaz, Sergio & Schmid, Basil & Axhausen, Kay & Gerike, Regine, 2021. "Comprehensive data validation of a combined weekly time use and travel survey," Transportation Research Part A: Policy and Practice, Elsevier, vol. 153(C), pages 66-82.

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