The joint effects of advertising and product trial: A source-monitoring perspective
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Bibliographic InfoArticle provided by Springer in its journal Marketing Letters.
Volume (Year): 22 (2011)
Issue (Month): 3 (September)
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Web page: http://www.springerlink.com/link.asp?id=100312
Advertising; Product trial; Source-monitoring; Memory reconstruction;
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Joel B. Cohen & Americus Reed II, 2006. "A Multiple Pathway Anchoring and Adjustment (MPAA) Model of Attitude Generation and Recruitment," Journal of Consumer Research, University of Chicago Press, vol. 33(1), pages 1-15, 06.
- Pechmann, Cornelia & Ratneshwar, S, 1992. " Consumer Covariation Judgments: Theory or Data Driven?," Journal of Consumer Research, University of Chicago Press, vol. 19(3), pages 373-86, December.
- Loraine Lau-Gesk, 2005. "Understanding Consumer Evaluations of Mixed Affective Experiences," Journal of Consumer Research, University of Chicago Press, vol. 32(1), pages 23-28, 06.
- Hoch, Stephen J & Ha, Young-Won, 1986. " Consumer Learning: Advertising and the Ambiguity of Product Experience," Journal of Consumer Research, University of Chicago Press, vol. 13(2), pages 221-33, September.
- Braun, Kathryn A, 1999. " Postexperience Advertising Effects on Consumer Memory," Journal of Consumer Research, University of Chicago Press, vol. 25(4), pages 319-34, March.
- Celsi, Richard L & Olson, Jerry C, 1988. " The Role of Involvement in Attention and Comprehension Processes," Journal of Consumer Research, University of Chicago Press, vol. 15(2), pages 210-24, September.
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