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Consumer Covariation Judgments: Theory or Data Driven?

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  • Pechmann, Cornelia
  • Ratneshwar, S

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  • Pechmann, Cornelia & Ratneshwar, S, 1992. "Consumer Covariation Judgments: Theory or Data Driven?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(3), pages 373-386, December.
    • Handle: RePEc:oup:jconrs:v:19:y:1992:i:3:p:373-86
    DOI: 10.1086/209308
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    Cited by:

    1. Szymanowski, M.G., 2009. "Consumption-based learning about brand quality : Essays on how private labels share and borrow reputation," Other publications TiSEM b12825d8-5e21-4437-adda-b, Tilburg University, School of Economics and Management.
    2. Vlaev, Ivo & Chater, Nick & Lewis, Rich & Davies, Greg, 2009. "Reason-based judgments: Using reasons to decouple perceived price-quality correlation," Journal of Economic Psychology, Elsevier, vol. 30(5), pages 721-731, October.
    3. Imen Yacoub, 2015. "The Evaluation of Brand Extension: A Proposition of a Conceptual Framework Based on Trust," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 5(10), pages 663-687.
    4. Szymanowski, Maciej & Gijsbrechts, Els, 2013. "Patterns in consumption-based learning about brand quality for consumer packaged goods," International Journal of Research in Marketing, Elsevier, vol. 30(3), pages 219-235.
    5. W. Verbeke & I. Vermeir & Z. Pieniak & K. Brunsø, 2005. "Consumers’ quality perception as a basis for fish market segmentation in Belgium," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 05/351, Ghent University, Faculty of Economics and Business Administration.
    6. Cammy Crolic & Chris Janiszewski, 2016. "Hedonic Escalation: When Food Just Tastes Better and Better," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(3), pages 388-406.
    7. Biswas, Dipayan & Pechmann, Cornelia, 2012. "What do these clinical trial results mean? How product efficacy judgments are affected by data partitioning, framing, and quantification," Organizational Behavior and Human Decision Processes, Elsevier, vol. 117(2), pages 341-350.
    8. Ordonez, Lisa D., 1998. "The Effect of Correlation between Price and Quality on Consumer Choice," Organizational Behavior and Human Decision Processes, Elsevier, vol. 75(3), pages 258-273, September.
    9. Ujwal Kayande & John H. Roberts & Gary L. Lilien & Duncan K. H. Fong, 2007. "Mapping the Bounds of Incoherence: How Far Can You Go and How Does It Affect Your Brand?," Marketing Science, INFORMS, vol. 26(4), pages 504-513, 07-08.
    10. Snelders, Dirk & Schoormans, Jan P. L., 2004. "An exploratory study of the relation between concrete and abstract product attributes," Journal of Economic Psychology, Elsevier, vol. 25(6), pages 803-820, December.
    11. Doreen Kum & Yih Lee, 2011. "The joint effects of advertising and product trial: A source-monitoring perspective," Marketing Letters, Springer, vol. 22(3), pages 213-226, September.
    12. Liangyan Wang & Brian Wu & Cornelia Pechmann & Yitong Wang, 2023. "The performance effects of creative imitation on original products: Evidence from lab and field experiments," Strategic Management Journal, Wiley Blackwell, vol. 44(1), pages 171-196, January.
    13. Veale, Roberta & Quester, Pascale, 2009. "Do consumer expectations match experience? Predicting the influence of price and country of origin on perceptions of product quality," International Business Review, Elsevier, vol. 18(2), pages 134-144, April.
    14. Robert T. Clemen & Gregory W. Fischer & Robert L. Winkler, 2000. "Assessing Dependence: Some Experimental Results," Management Science, INFORMS, vol. 46(8), pages 1100-1115, August.
    15. Heribert Gierl & Armin Stich, 1999. "Sicherheitswert und Vorhersagewert von Qualitätssignalen," Schmalenbach Journal of Business Research, Springer, vol. 51(1), pages 5-32, January.
    16. Stock, Carolin & Gierl, Heribert, 2015. "It’s a consumer’s idea, you must like it: The efficacy of created-by-consumer cues in market communication," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 69(4), pages 371-395.

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