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Valuing the Benefits of Cleaning Lincoln Cathedral

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  • Marilena Pollicino
  • David Maddison

Abstract

This paper summarises a contingent valuation study of willingness to pay forcleaning Lincoln Cathedral. A randomsample of the inhabitants of the city of Lincoln and the surrounding area wasquestioned as to their willingness topay for a change in the frequency of a hypothetical cleaning cycle from 40years to 10 years. This change wasillustrated by photographs which showed the same aspects of the Cathedralhalf-way through the two cleaning cycles.Individuals were also asked questions regarding their attitudes towards airpollution in general and its impact on theCathedral in particular. It was found that household willingness to pay isbest predicted by disposable income anda variable indicating distance from the site. Estimates of mean willingnessto pay range from £ 15 to £ 23 perhousehold per annum for those living Lincolnshire. Aggregating these valuesover the number of households inLincolnshire suggests that the annual damage inflicted by air pollution on theappearance of the building so far assoiling is concerned is valued between £ 0.4 m and £ 0.6 m.Different solutions to the problem of starting point biaswere explored and are shown to yield similar estimates of willingness to pay. Copyright Kluwer Academic Publishers 2001

Suggested Citation

  • Marilena Pollicino & David Maddison, 2001. "Valuing the Benefits of Cleaning Lincoln Cathedral," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 25(2), pages 131-148, May.
  • Handle: RePEc:kap:jculte:v:25:y:2001:i:2:p:131-148
    DOI: 10.1023/A:1007653432745
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    References listed on IDEAS

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    1. Michael Hutter & Ilde Rizzo (ed.), 1997. "Economic Perspectives on Cultural Heritage," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-349-25824-6.
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    5. Herriges, Joseph A. & Shogren, Jason F., 1996. "Starting Point Bias in Dichotomous Choice Valuation with Follow-Up Questioning," Journal of Environmental Economics and Management, Elsevier, vol. 30(1), pages 112-131, January.
    6. Bengt Kriström, 1997. "Spike Models in Contingent Valuation," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 79(3), pages 1013-1023.
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    1. What Value to Attach to Cemetery Restoration?
      by Liam Delaney in Geary Behaviour Centre on 2011-01-03 21:55:00

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