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Who Visits the Museums? A Comparison between Stated Preferences and Observed Effects of Entrance Fees

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  • Elina Lampi
  • Matilda Orth

Abstract

The issue of free entrance is debated in many countries. We investigate changes in visitor composition associated with an introduction of an entrance fee to a state funded museum, and the validity of the Contingent Valuation (CV) method. We conducted two surveys to collect information about the visitors' socio-economic backgrounds, one before and one after the fee was in effect. While entrance was still free, we also asked visitors about their willingness to pay for a visit, using the CV method. We then compare the results of the CV survey with the actual change in visitor composition caused by the fee. We thus have a unique opportunity to test the validity of the CV, which, as far as we know, has never been done in a similar way before. The results of the CV indicate that several target group visitors are less likely to visit the museum after an implementation of a relatively low fee. Consequently, charging for entrance does affect who visits the museum. The validity test of the CV method shows that a majority of the changes in visitor composition were correctly predicted. We conclude that the CV method is particularly successful when applied on goods familiar to the respondents. Copyright 2009 Blackwell Publishing Ltd.

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Bibliographic Info

Article provided by Wiley Blackwell in its journal Kyklos.

Volume (Year): 62 (2009)
Issue (Month): 1 (02)
Pages: 85-102

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Handle: RePEc:bla:kyklos:v:62:y:2009:i:1:p:85-102

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Cited by:
  1. He, Haoran, 2010. "Can Stated Preference Methods Accurately Predict Responses to Environmental Policies? The Case of a Plastic Bag Regulation in China," Working Papers in Economics 444, University of Gothenburg, Department of Economics.
  2. Brida, Juan Gabriel & Monterubbianesi, Pablo Daniel & Zapata Aguirre, Sandra, 2012. "Análisis de los factores que afectan la repetición de la visita a una atracción cultural: una aplicación al museo de Antioquia
    [Analysis of factors affecting repeat visit to a cultural attracti
    ," MPRA Paper 37622, University Library of Munich, Germany.
  3. Cellini, Roberto & Cuccia, Tiziana, 2009. "Museum and monument attendance and tourism flow: A time series analysis approach," MPRA Paper 18908, University Library of Munich, Germany.
  4. Juan Gabriel Brida & Marta Meleddu & Manuela Pulina & Vania Statzu, 2014. "Investigating informal learning at a cultural site," Economics Bulletin, AccessEcon, vol. 34(2), pages 634-650.
  5. Bruno S. Frey & Lasse Steiner, 2010. "Pay as you go: a new proposal for museum pricing," IEW - Working Papers 485, Institute for Empirical Research in Economics - University of Zurich.
  6. Bruno S. Frey, 2009. "A multiplicity of approaches to institutional analysis. Applications to the government and the arts," IEW - Working Papers 420, Institute for Empirical Research in Economics - University of Zurich.
  7. JG. Brida & M. Pulina & E. Riaño, 2010. "Visitors’ experience in a modern art museum: a structural equation model," Working Paper CRENoS 201026, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia.

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