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Who visits the museums? A comparison between stated preferences and observed effects of entrance fees

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Author Info

  • Lampi, Elina

    ()
    (Department of Economics, School of Business, Economics and Law, Göteborg University)

  • Orth, Matilda

    ()
    (Department of Economics, School of Business, Economics and Law, Göteborg University)

Abstract

This study investigates whether the introduction of an entrance fee affects visitor composition at a state funded museum in Sweden. While entrance to the museum was still free, we conducted a survey to collect information about visitor characteristics and used the Contingent Valuation (CV) method to measure visitors’ willingness to pay (WTP) for a visit. The results of the CV survey show that even a very low entrance fee level results in a significant reduction in several target groups that the museum has policy directives to reach. Additionally, we conducted another survey after the introduction of the fee. Thus, we have a unique opportunity to test the validity of CV in the context of a cultural good. The comparison between the predicted results from the CV and the observed change in visitor composition after the introduction of the fee implies that CV does predict a majority of the changes successfully.

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File URL: http://hdl.handle.net/2077/9927
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Bibliographic Info

Paper provided by University of Gothenburg, Department of Economics in its series Working Papers in Economics with number 298.

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Length: 24 pages
Date of creation: 09 Apr 2008
Date of revision:
Publication status: Published in Kyklos, 2009, pages 85-102.
Handle: RePEc:hhs:gunwpe:0298

Contact details of provider:
Postal: Department of Economics, School of Business, Economics and Law, University of Gothenburg, Box 640, SE 405 30 GÖTEBORG, Sweden
Phone: 031-773 10 00
Web page: http://www.handels.gu.se/econ/
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Related research

Keywords: free entrance; visitor composition; museum; natural experiment; stated preferences;

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Cited by:
  1. Bruno S. Frey & Lasse Steiner, 2010. "Pay as You Go: A New Proposal for Museum Pricing," CREMA Working Paper Series 2010-10, Center for Research in Economics, Management and the Arts (CREMA).
  2. He, Haoran, 2010. "Can Stated Preference Methods Accurately Predict Responses to Environmental Policies? The Case of a Plastic Bag Regulation in China," Working Papers in Economics 444, University of Gothenburg, Department of Economics.
  3. Bruno S. Frey, 2009. "A Multiplicity of Approaches to Institutional Analysis. Applications to the Government and the Arts," CESifo Working Paper Series 2727, CESifo Group Munich.
  4. Cellini, Roberto & Cuccia, Tiziana, 2009. "Museum and monument attendance and tourism flow: A time series analysis approach," MPRA Paper 18908, University Library of Munich, Germany.
  5. JG. Brida & M. Pulina & E. Riaño, 2010. "Visitors’ experience in a modern art museum: a structural equation model," Working Paper CRENoS 201026, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia.
  6. Brida, Juan Gabriel & Monterubbianesi, Pablo Daniel & Zapata Aguirre, Sandra, 2012. "Análisis de los factores que afectan la repetición de la visita a una atracción cultural: una aplicación al museo de Antioquia
    [Analysis of factors affecting repeat visit to a cultural attracti
    ," MPRA Paper 37622, University Library of Munich, Germany.

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