Who visits the museums? A comparison between stated preferences and observed effects of entrance fees
AbstractThis study investigates whether the introduction of an entrance fee affects visitor composition at a state funded museum in Sweden. While entrance to the museum was still free, we conducted a survey to collect information about visitor characteristics and used the Contingent Valuation (CV) method to measure visitors’ willingness to pay (WTP) for a visit. The results of the CV survey show that even a very low entrance fee level results in a significant reduction in several target groups that the museum has policy directives to reach. Additionally, we conducted another survey after the introduction of the fee. Thus, we have a unique opportunity to test the validity of CV in the context of a cultural good. The comparison between the predicted results from the CV and the observed change in visitor composition after the introduction of the fee implies that CV does predict a majority of the changes successfully.
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Bibliographic InfoPaper provided by University of Gothenburg, Department of Economics in its series Working Papers in Economics with number 298.
Length: 24 pages
Date of creation: 09 Apr 2008
Date of revision:
Publication status: Published in Kyklos, 2009, pages 85-102.
Contact details of provider:
Postal: Department of Economics, School of Business, Economics and Law, University of Gothenburg, Box 640, SE 405 30 GÖTEBORG, Sweden
Phone: 031-773 10 00
Web page: http://www.handels.gu.se/econ/
More information through EDIRC
free entrance; visitor composition; museum; natural experiment; stated preferences;
Other versions of this item:
- Elina Lampi & Matilda Orth, 2009. "Who Visits the Museums? A Comparison between Stated Preferences and Observed Effects of Entrance Fees," Kyklos, Wiley Blackwell, vol. 62(1), pages 85-102, 02.
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- H41 - Public Economics - - Publicly Provided Goods - - - Public Goods
- Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature
This paper has been announced in the following NEP Reports:
- NEP-ALL-2008-04-21 (All new papers)
- NEP-CUL-2008-04-21 (Cultural Economics)
- NEP-PBE-2008-04-21 (Public Economics)
- NEP-TUR-2008-04-21 (Tourism Economics)
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- Bruno S. Frey & Lasse Steiner, 2010.
"Pay as You Go: A New Proposal for Museum Pricing,"
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- Roberto Cellini & Tiziana Cuccia, 2013. "Museum and monument attendance and tourism flow: a time series analysis approach," Applied Economics, Taylor & Francis Journals, vol. 45(24), pages 3473-3482, August.
- JG. Brida & M. Pulina & E. Riaño, 2010. "Visitors’ experience in a modern art museum: a structural equation model," Working Paper CRENoS 201026, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia.
- Brida, Juan Gabriel & Monterubbianesi, Pablo Daniel & Zapata Aguirre, Sandra, 2012.
"Análisis de los factores que afectan la repetición de la visita a una atracción cultural: una aplicación al museo de Antioquia
[Analysis of factors affecting repeat visit to a cultural attracti," MPRA Paper 37622, University Library of Munich, Germany.
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