IDEAS home Printed from https://ideas.repec.org/a/kap/jbuset/v136y2016i1d10.1007_s10551-014-2502-3.html
   My bibliography  Save this article

Antecedents and Consequences of Employer Branding

Author

Listed:
  • Mukesh K. Biswas

    (Indian Institute of Technology Kharagpur)

  • Damodar Suar

    (Indian Institute of Technology Kharagpur)

Abstract

This study reviewed and analysed the phenomenon of employer branding. We began with a review of recent research in employer branding. Next, drawing the theoretical knowledge from OB, HRM, and marketing, a framework is developed depicting the antecedents of employer branding and its impact on the company performance. For this, primary data were collected administering a questionnaire survey on 347 top-level executives in 209 companies in India, and secondary data were collected on financial performance. The results revealed that realistic job previews, perceived organizational support, equity in reward administration, perceived organizational prestige, organizational trust, leadership of top management, psychological contract obligations, and corporate social responsibility influence employer branding, which in turn impact non-financial and financial performance of companies. Furthermore, leadership of top management is the most potent predictor of employer branding. Greater deviation of the existing state from the ideal state of antecedents adversely affects employer branding. Management can use this framework for developing strategy towards implementation of employer branding.

Suggested Citation

  • Mukesh K. Biswas & Damodar Suar, 2016. "Antecedents and Consequences of Employer Branding," Journal of Business Ethics, Springer, vol. 136(1), pages 57-72, June.
    • Handle: RePEc:kap:jbuset:v:136:y:2016:i:1:d:10.1007_s10551-014-2502-3
    DOI: 10.1007/s10551-014-2502-3
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10551-014-2502-3
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1007/s10551-014-2502-3?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Jay B. Barney & Mark H. Hansen, 1994. "Trustworthiness as a Source of Competitive Advantage," Strategic Management Journal, Wiley Blackwell, vol. 15(S1), pages 175-190, December.
    2. V. Lale Tuzuner & Cenk Arsun Yuksel, 2009. "Segmenting Potential Employees According To Firms’ Employer Attractiveness Dimensions In The Employer Branding Concept," Journal of Academic Research in Economics, Spiru Haret University, Faculty of Accounting and Financial Management Constanta, vol. 1(1 (June)), pages 46-61.
    3. Martin, Graeme & Beaumont, Phillip & Doig, Rosalind & Pate, Judy, 2005. "Branding:: A New Performance Discourse for HR?," European Management Journal, Elsevier, vol. 23(1), pages 76-88, February.
    4. Supriti Mishra & Damodar Suar, 2010. "Does Corporate Social Responsibility Influence Firm Performance of Indian Companies?," Journal of Business Ethics, Springer, vol. 95(4), pages 571-601, September.
    5. John Child & Suzana B. Rodrigues, 2004. "Repairing the Breach of Trust in Corporate Governance," Corporate Governance: An International Review, Wiley Blackwell, vol. 12(2), pages 143-152, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ridhya Goyal & Gurvinder Kaur, 2023. "Identifying the impact of employer branding in the retention of nurses: the mediating role of organizational culture and career development," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-10, December.
    2. Urša Golob & Klement Podnar, 2019. "Researching CSR and brands in the here and now: an integrative perspective," Journal of Brand Management, Palgrave Macmillan, vol. 26(1), pages 1-8, January.
    3. Ana Nave & João Ferreira, 2019. "Corporate social responsibility strategies: Past research and future challenges," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(4), pages 885-901, July.
    4. Maria Figueroa-Armijos & Brent B. Clark & Serge P. da Motta Veiga, 2023. "Ethical Perceptions of AI in Hiring and Organizational Trust: The Role of Performance Expectancy and Social Influence," Journal of Business Ethics, Springer, vol. 186(1), pages 179-197, August.
    5. Baruk Agnieszka Izabela & Goliszek Anna, 2019. "The Reasons of Lack of Polish Young Potential Employees’ Interest in Universities as Employers in the Context of Perception of People Working in These Organizations," Marketing of Scientific and Research Organizations, Sciendo, vol. 32(2), pages 207-229, June.
    6. Hung-Yue Suen & Kuo-En Hung & Fan-Hsun Tseng, 2020. "Employer Ratings through Crowdsourcing on Social Media: An Examination of U.S. Fortune 500 Companies," Sustainability, MDPI, vol. 12(16), pages 1-15, August.
    7. Mohammad Ta'Amnha, 2020. "Institutionalizing the Employer Brand in Entrepreneurial Enterprises," International Journal of Economics and Financial Issues, Econjournals, vol. 10(6), pages 183-193.
    8. Ådne Stenberg Vik & Bjørn Christian Nørbech & Debora Jeske, 2018. "Virtual Career Fairs: Perspectives from Norwegian Recruiters and Exhibitors," Future Internet, MDPI, vol. 10(2), pages 1-16, February.
    9. Kaenat Malik & Prof. Dr. Tariq Jalees, 2019. "The Mediating Role Of Employer Branding Between Employee Satisfaction And Talent Management," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 15(2), pages 15-16.
    10. Kaenat Malik & Prof.Dr.Tariq Jalees, 2019. "The Mediating Role Of Employer Branding Between Employee Satisfaction And Talent Management," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 15(2), pages 75-94.
    11. Faiz Ahamad & Gordhan K. Saini & I. M. Jawahar, 2023. "Interactive influence of work–life balance benefits, employee recommendation, and job attributes on employer attractiveness and job pursuit intentions: two experiments," Asian Business & Management, Palgrave Macmillan, vol. 22(4), pages 1215-1242, September.
    12. Ecaterina CHIȚU, 2019. "Specificity Of Employer Branding In The Romanian Economy," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 14, pages 89-94, December.
    13. Faraz Sadeghvaziri & Mohammad Azimi, 2022. "Employer brand identification: investigating the concept of employer brand identification in the military context," Journal of Business Economics, Springer, vol. 92(1), pages 1-26, January.
    14. Magdalena Kalinska-Kula & Iwona Staniec, 2021. "Employer Branding and Organizational Attractiveness: Current Employees’ Perspective," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 583-603.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Muzhar Javed & Muhammad Amir Rashid & Ghulam Hussain & Hafiz Yasir Ali, 2020. "The effects of corporate social responsibility on corporate reputation and firm financial performance: Moderating role of responsible leadership," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1395-1409, May.
    2. Abraham Ansong, 2017. "Corporate social responsibility and firm performance of Ghanaian SMEs: The role of stakeholder engagement," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1333704-133, January.
    3. Prommer, Lisa & Tiberius, Victor & Kraus, Sascha, 2020. "Exploring the future of startup leadership development," Journal of Business Venturing Insights, Elsevier, vol. 14(C).
    4. Junyon Im & Sunny Sun, 2015. "Profits and outreach to the poor: The institutional logics of microfinance institutions," Asia Pacific Journal of Management, Springer, vol. 32(1), pages 95-117, March.
    5. Ioannis Oikonomou & Chao Yin & Lei Zhao, 2020. "Investment horizon and corporate social performance: the virtuous circle of long-term institutional ownership and responsible firm conduct," The European Journal of Finance, Taylor & Francis Journals, vol. 26(1), pages 14-40, January.
    6. Kalpana Tokas & Kartik Yadav, 2023. "Foreign Ownership and Corporate Social Responsibility: The Case of an Emerging Market," Global Business Review, International Management Institute, vol. 24(6), pages 1302-1325, December.
    7. Satyajit Majumdar & Gordhan K. Saini, 2016. "CSR in India: Critical Review and Exploring Entrepreneurial Opportunities," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 2(1), pages 56-79, January.
    8. M. Meuleman & S. Manigart & A. Lockett & M. Wright, 2006. "Transaction costs, behavioral uncertainty and the formation of interfirm cooperations: Syndication in the UK private equity market," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 06/359, Ghent University, Faculty of Economics and Business Administration.
    9. Isabelle Le Breton–Miller & Danny Miller, 2006. "Why Do Some Family Businesses Out–Compete? Governance, Long–Term Orientations, and Sustainable Capability," Entrepreneurship Theory and Practice, , vol. 30(6), pages 731-746, November.
    10. Tomas Karlsson & Caroline Wigren, 2012. "Start-ups among university employees: the influence of legitimacy, human capital and social capital," The Journal of Technology Transfer, Springer, vol. 37(3), pages 297-312, June.
    11. Cruz, Luciano Barin & Delgado, Natalia Aguilar & Begnis, Heron Sergio Moreira & Pedrozo, Eugenio Avila, 2006. "Ampliando o Conceito de Rastreabilidade: Em Busca de Sustentabilidade nas Cadeias Produtivas," 44th Congress, July 23-27, 2006, Fortaleza, Ceará, Brazil 146380, Sociedade Brasileira de Economia, Administracao e Sociologia Rural (SOBER).
    12. Yu Jin Chang & Jae Wook Yoo, 2023. "How Does the Degree of Competition in an Industry Affect a Company’s Environmental Management and Performance?," Sustainability, MDPI, vol. 15(9), pages 1-11, May.
    13. Leonardo Becchetti & Emanuele Bobbio & Federico Prizia & Lorenzo Semplici, 2022. "Going Deeper into the S of ESG: A Relational Approach to the Definition of Social Responsibility," Sustainability, MDPI, vol. 14(15), pages 1-22, August.
    14. Jamalnia, Aboozar & Gong, Yu & Govindan, Kannan, 2023. "Sub-supplier's sustainability management in multi-tier supply chains: A systematic literature review on the contingency variables, and a conceptual framework," International Journal of Production Economics, Elsevier, vol. 255(C).
    15. Wang, Chun-Ju & Wu, Lei-Yu, 2012. "Team member commitments and start-up competitiveness," Journal of Business Research, Elsevier, vol. 65(5), pages 708-715.
    16. Dahlgrün, Philipp W. & Bausch, Andreas, 2019. "How Opportunistic Culture Affects Financial Performance in Outsourcing Relationships: A Meta-Analysis," Journal of International Management, Elsevier, vol. 25(1), pages 81-100.
    17. Tsang, Eric W. K., 1999. "A preliminary typology of learning in international strategic alliances," Journal of World Business, Elsevier, vol. 34(3), pages 211-229, October.
    18. M. Todd Royle & Gavin Fox & Wayne A. Hochwarter, 2009. "The Relationships Between Select Situational And Dispositional Constructs And Informal Accountability For Others," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 2(1), pages 113-133.
    19. Sue-Chan, Christina & Au, Al K.C. & Hackett, Rick D., 2012. "Trust as a mediator of the relationship between leader/member behavior and leader-member-exchange quality," Journal of World Business, Elsevier, vol. 47(3), pages 459-468.
    20. Manuel Portugal Ferreira & Fernando A. Ribeiro Serra & Dan Li & Sungu Armagan, 2009. "Adaptation to the International Business Environment: A resource advantage perspective," Working Papers 38, globADVANTAGE, Polytechnic Institute of Leiria.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:jbuset:v:136:y:2016:i:1:d:10.1007_s10551-014-2502-3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.