Manuel Portugal Ferreira () (Instituto Politécnico de Leiria) Fernando A. Ribeiro Serra () (UNISUL ? Universidade do Sul de Santa Catarina) Dan Li () (Kelley School of Business - Indiana University) Sungu Armagan () (College of Business Administration - Florida International University)
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This paper discusses the importance of the adaptation of the firm to the International Business Environment. Using concepts from the literature on resource advantage, we posit that the firms? adaptation capability to different International Business Environments is a valuable, difficult to imitate, non-tradeable, rare but not scarce and path dependent resource. We further suggest that adaptation to International Business Environment is a non-substitutable core source of competitive advantage for the multinational enterprises, developed over time through the firms experiences and built into their routines. In line with this argument, some propositions are formulated. We conclude with a broad discussion and suggesting some avenues for future research.
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Paper provided by globADVANTAGE, Polytechnic Institute of Leiria in its series Working Papers with number
38.
Find related papers by JEL classification: M0 - Business Administration and Business Economics; Marketing; Accounting - - General M1 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration
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