Advanced Search
MyIDEAS: Login to save this article or follow this journal

Segmenting Potential Employees According To Firms’ Employer Attractiveness Dimensions In The Employer Branding Concept


Author Info

  • V. Lale Tuzuner
  • Cenk Arsun Yuksel
Registered author(s):


    Brands are among firms’ most valuable assets: consequently brand management is a key activity in many firms. Although firms commonly focus their branding efforts toward developing product and corporate brands, branding can also be used in the area of human resource management. The application of branding principles to human resources management has been termed “employer brandingâ€. Increasingly, Firms are using employer branding to attract recruits and assure that current employees are engaged in the culture and the strategy of the firm. The employer brand puts forth an image showing the organization a “good place to workâ€. The purpose of this paper is to determine the components of employer attractiveness from the perspective of potential employees. Throughout this study, the potential employee segments that are related to the attractiveness components and their demographic characteristics are also examined. 475 respondents were given a questionnaire of employer attractiveness scale and demographic question. Final-year undergraduate Business Administration Faculty’s students at Istanbul University were segmented according to two employer attractiveness components clusters with each cluster acquiring its own demographic characteristics.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL:
    Download Restriction: no

    Bibliographic Info

    Article provided by Spiru Haret University, Faculty of Accounting and Financial Management Constanta in its journal Journal of Academic Research in Economics.

    Volume (Year): 1 (2009)
    Issue (Month): 1 (June) ()
    Pages: 46-61

    as in new window
    Handle: RePEc:shc:jaresh:v:1:y:2009:i:1:p:46-61

    Contact details of provider:
    Web page:
    More information through EDIRC

    Related research

    Keywords: Branding; Employer Attractiveness; Employer Branding; Potential Employees; Dimensions of Employer Branding;

    Find related papers by JEL classification:


    No references listed on IDEAS
    You can help add them by filling out this form.



    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.


    Access and download statistics


    When requesting a correction, please mention this item's handle: RePEc:shc:jaresh:v:1:y:2009:i:1:p:46-61. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Claudiu Chiru).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.