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Influence of National Institutions on the Corporate Social Responsibility Practices of Small- and Medium-sized Enterprises in the Food-processing Industry: Differences Between France and Morocco

Author

Listed:
  • Jamal Baz

    (Ecole Supérieure de Technologie (EST) d’Agadir)

  • Issam Laguir

    (Montpellier Business School (member of Montpellier Research in Management))

  • Magalie Marais

    (Montpellier Business School (member of Montpellier Research in Management))

  • Raffaele Staglianò

    (Montpellier Business School (member of Montpellier Research in Management))

Abstract

This paper analyzes how national institutions impact corporate social responsibility (CSR) practices for small- and medium-sized enterprises (SMEs) in the food-processing industries of France and Morocco. In this study, CSR practices are defined around two main dimensions: corporate performance (financial vs. global) and the CSR approach (defensive vs. active). Qualitative data were collected during semi-structured interviews with SME managers in charge of CSR issues. We then performed a content analysis. Our study shows that there is a distinct difference between the CSR practices adopted by SMEs in France and Morocco. Indeed, the findings suggest that under the rule-based governance system of France, most SMEs view CSR as an economic tool and it is adopted as an opportunity-seeking perspective anchored in the search for global performance. The findings also show that under the relationship-based governance system of Morocco, SMEs mainly see CSR from a constraint-reducing perspective. However, some Moroccan SMEs have begun to see the economic opportunities of CSR, especially in accessing foreign markets.

Suggested Citation

  • Jamal Baz & Issam Laguir & Magalie Marais & Raffaele Staglianò, 2016. "Influence of National Institutions on the Corporate Social Responsibility Practices of Small- and Medium-sized Enterprises in the Food-processing Industry: Differences Between France and Morocco," Journal of Business Ethics, Springer, vol. 134(1), pages 117-133, March.
    • Handle: RePEc:kap:jbuset:v:134:y:2016:i:1:d:10.1007_s10551-014-2417-z
    DOI: 10.1007/s10551-014-2417-z
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