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Role of Advertising Expenditure as an Influential Non-traditional Regressor in Russia¡¯s Money Demand Specification

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  • Lee-Chea Hiew
  • Chin-Hong Puah
  • Mohammad Affendy Arip
  • Mei-Teing Chong

Abstract

The term advertising refers to the strategy that affects consumer behaviour and induces higher household final consumption expenditure (HFCE), which is associated with incredibly demanding for money upon transaction usages and a reduction in search costs. The model of money demand that is stable, reliable and well defined is crucial for central banks in formulating their monetary policy to minimise the gap between the supply and demand of money. Hence, this paper examines the influence of expenditure in advertising (ADEX) towards the level of demand for money among the households in Russia. An approach known as Autoregressive distributed lag (ARDL) is opted to model the money demand function (MDF) of Russia and nine years of quarterly data from 2008 to 2016 have been used in the estimation. Empirical findings reveal that ADEX not only positively influences the Russian¡¯s money demand in long term, its MDF also becomes more superior when the ADEX has been added. As such, this study suggests that ADEX can be taken into account as a non-traditional explanatory variable in the formulation of a stable and well-specified MDF for the case in Russia.

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  • Lee-Chea Hiew & Chin-Hong Puah & Mohammad Affendy Arip & Mei-Teing Chong, 2019. "Role of Advertising Expenditure as an Influential Non-traditional Regressor in Russia¡¯s Money Demand Specification," International Journal of Financial Research, International Journal of Financial Research, Sciedu Press, vol. 10(6), pages 232-240, October.
    • Handle: RePEc:jfr:ijfr11:v:10:y:2019:i:6:p:232-240
    DOI: 10.5430/ijfr.v10n6p232
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    1. Wen-Hsien Tan & Chin-Hong Puah & Shirly Siew-Ling Wong & Mei-Teing Chong, 2020. "Economic Uncertainty and the Demand for Broad Money in South Africa," Business and Economic Research, Macrothink Institute, vol. 10(2), pages 123-133, June.

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