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CROSSROADS—Identifying Viable “Need–Solution Pairs”: Problem Solving Without Problem Formulation

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  • Eric von Hippel

    (MIT Sloan School of Management, Cambridge, Massachusetts 02141)

  • Georg von Krogh

    (ETH Zurich, 8092 Zurich, Switzerland)

Abstract

Problem-solving research and formal problem-solving practice begin with the assumption that a problem has been identified or formulated for solving. The problem-solving process then involves a search for a satisfactory or optimal solution to that problem. In contrast, we propose that, in informal problem solving, a need and a solution are often discovered together and tested for viability as a “need–solution pair.” For example, one may serendipitously discover a new solution and assess it to be worth adopting although the “problem” it would address had not previously been in mind as an object of search or even awareness. In such a case, problem identification and formulation, if done at all, come only after the discovery of the need–solution pair.We propose the identification of need–solution pairs as an approach to problem solving in which problem formulation is not required. We argue that discovery of viable need–solution pairs without problem formulation may have advantages over problem-initiated problem-solving methods under some conditions. First, it removes the often considerable costs associated with problem formulation. Second, it eliminates the constraints on possible solutions that any problem formulation will inevitably apply.

Suggested Citation

  • Eric von Hippel & Georg von Krogh, 2016. "CROSSROADS—Identifying Viable “Need–Solution Pairs”: Problem Solving Without Problem Formulation," Organization Science, INFORMS, vol. 27(1), pages 207-221, February.
  • Handle: RePEc:inm:ororsc:v:27:y:2016:i:1:p:207-221
    DOI: 10.1287/orsc.2015.1023
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    References listed on IDEAS

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    7. Beck, Susanne & Brasseur, Tiare-Maria & Poetz, Marion & Sauermann, Henry, 2022. "Crowdsourcing research questions in science," Research Policy, Elsevier, vol. 51(4).
    8. von Hippel, Eric & Kaulartz, Sandro, 2021. "Next-generation consumer innovation search: Identifying early-stage need-solution pairs on the web," Research Policy, Elsevier, vol. 50(8).
    9. Pascal Le Masson & Armand Hatchuel & Mario Le Glatin & Benoit Weil, 2018. "Designing Decisions In The Unknown: Towards A Generative Decision Model For Management Science," Post-Print hal-01937103, HAL.
    10. Stock-Homburg, Ruth M. & Heald, Shannon L.M. & Holthaus, Christian & Gillert, Nils Lennart & Hippel, Eric von, 2021. "Need-solution pair recognition by household sector individuals: Evidence, and a cognitive mechanism explanation," Research Policy, Elsevier, vol. 50(8).
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