The Strategic Implications of Scale in Choice-Based Conjoint Analysis
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DOI: 10.1287/mksc.2019.1178
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- Wiegmann, Paul Moritz & Eggers, Felix & de Vries, Henk J. & Blind, Knut, 2022. "Competing Standard-Setting Organizations: A Choice Experiment," Research Policy, Elsevier, vol. 51(2).
- Tutku Tuncalı Yaman & Özgür Çakır, 2021. "A Game-Theoretical Approach to Conjoint Analysis," Alphanumeric Journal, Bahadir Fatih Yildirim, vol. 9(2), pages 179-216, December.
- YiChun Miriam Liu & Jeff D. Brazell & Greg M. Allenby, 2022. "Non-linear pricing effects in conjoint analysis," Quantitative Marketing and Economics (QME), Springer, vol. 20(4), pages 397-430, December.
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- Stich, Lucas & Spann, Martin & Schmidt, Klaus M., 2021. "Paying for Open Access," Rationality and Competition Discussion Paper Series 271, CRC TRR 190 Rationality and Competition.
- Felix Eggers & Fabian Eggers, 2022. "Drivers of autonomous vehicles—analyzing consumer preferences for self-driving car brand extensions," Marketing Letters, Springer, vol. 33(1), pages 89-112, March.
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Keywords
conjoint analysis; market research; choice models; scale;All these keywords.
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