Targeted Advertising on the Web with Inventory Management
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Abstract
Suggested Citation
DOI: 10.1287/inte.33.5.71.19248
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References listed on IDEAS
- Brian Kahin & Hal R. Varian (ed.), 2000. "Internet Publishing and Beyond: The Economics of Digital Information and Intellectual Property," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262611597, December.
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Cited by:
- Sami Najafi-Asadolahi & Kristin Fridgeirsdottir, 2014. "Cost-per-Click Pricing for Display Advertising," Manufacturing & Service Operations Management, INFORMS, vol. 16(4), pages 482-497, October.
- John Turner & Alan Scheller-Wolf & Sridhar Tayur, 2011. "OR PRACTICE---Scheduling of Dynamic In-Game Advertising," Operations Research, INFORMS, vol. 59(1), pages 1-16, February.
- Asllani, Arben & Lari, Alireza, 2007. "Using genetic algorithm for dynamic and multiple criteria web-site optimizations," European Journal of Operational Research, Elsevier, vol. 176(3), pages 1767-1777, February.
- Shinjini Pandey & Goutam Dutta & Harit Joshi, 2017. "Survey on Revenue Management in Media and Broadcasting," Interfaces, INFORMS, vol. 47(3), pages 195-213, June.
- Manmohan Aseri & Milind Dawande & Ganesh Janakiraman & Vijay Mookerjee, 2018. "Procurement Policies for Mobile-Promotion Platforms," Management Science, INFORMS, vol. 64(10), pages 4590-4607, October.
- Shen, Yuelin, 2018. "Pricing contracts and planning stochastic resources in brand display advertising," Omega, Elsevier, vol. 81(C), pages 183-194.
- Esther Gal-Or & Mordechai Gal-Or, 2005. "Customized Advertising via a Common Media Distributor," Marketing Science, INFORMS, vol. 24(2), pages 241-253, July.
- Lili Hai & Lan Zhao & Anna Nagurney, 2010. "An integrated framework for the design of optimal web banners," Netnomics, Springer, vol. 11(1), pages 69-83, April.
- Ali Hojjat & John Turner & Suleyman Cetintas & Jian Yang, 2017. "A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements," Operations Research, INFORMS, vol. 65(2), pages 289-313, April.
- Hana Choi & Carl F. Mela & Santiago R. Balseiro & Adam Leary, 2020. "Online Display Advertising Markets: A Literature Review and Future Directions," Information Systems Research, INFORMS, vol. 31(2), pages 556-575, June.
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Keywords
Marketing: advertising; media. Programming: linear; applications.;All these keywords.
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