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An integrated framework for the design of optimal web banners

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  • Lili Hai
  • Lan Zhao
  • Anna Nagurney

Abstract

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  • Lili Hai & Lan Zhao & Anna Nagurney, 2010. "An integrated framework for the design of optimal web banners," Netnomics, Springer, vol. 11(1), pages 69-83, April.
    • Handle: RePEc:kap:netnom:v:11:y:2010:i:1:p:69-83
    DOI: 10.1007/s11066-009-9046-1
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    References listed on IDEAS

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    1. Syam Menon & Ali Amiri, 2004. "Scheduling Banner Advertisements on the Web," INFORMS Journal on Computing, INFORMS, vol. 16(1), pages 95-105, February.
    2. Zhao, Lan & Nagurney, Anna, 2008. "A network equilibrium framework for Internet advertising: Models, qualitative analysis, and algorithms," European Journal of Operational Research, Elsevier, vol. 187(2), pages 456-472, June.
    3. Patrali Chatterjee & Donna L. Hoffman & Thomas P. Novak, 2003. "Modeling the Clickstream: Implications for Web-Based Advertising Efforts," Marketing Science, INFORMS, vol. 22(4), pages 520-541, May.
    4. Lohtia, Ritu & Donthu, Naveen & Hershberger, Edmund K., 2003. "The Impact of Content and Design Elements on Banner Advertising Click-through Rates," Journal of Advertising Research, Cambridge University Press, vol. 43(4), pages 410-418, December.
    5. Lan Zhao & Anna Nagurney, 2005. "A network modeling approach for the optimization of Internet-based advertising strategies and pricing with a quantitative explanation of two paradoxes," Netnomics, Springer, vol. 7(2), pages 97-114, August.
    6. David Maxwell Chickering & David Heckerman, 2003. "Targeted Advertising on the Web with Inventory Management," Interfaces, INFORMS, vol. 33(5), pages 71-77, October.
    Full references (including those not matched with items on IDEAS)

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