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Responding to Tourists’ Intentions to Revisit Medical Destinations in the Post-COVID-19 Era through the Promotion of Their Clinical Trust and Well-Being

Author

Listed:
  • Muhammad N. Abdul-Rahman

    (Social Studies Department, College of Arts, King Faisal University, Al Ahsa 400, Saudi Arabia)

  • Thowayeb H. Hassan

    (Social Studies Department, College of Arts, King Faisal University, Al Ahsa 400, Saudi Arabia
    Tourism Studies Department, Faculty of Tourism and Hotel Management, Helwan University, Cairo 12612, Egypt)

  • Ahmed H. Abdou

    (Social Studies Department, College of Arts, King Faisal University, Al Ahsa 400, Saudi Arabia
    Hotel Studies Department, Faculty of Tourism and Hotels, Mansoura University, Mansoura 35516, Egypt)

  • Mostafa A. Abdelmoaty

    (StatisMed for Statistical Analysis Services, Giza 12573, Egypt)

  • Mahmoud I. Saleh

    (Tourism Studies Department, Faculty of Tourism and Hotel Management, Helwan University, Cairo 12612, Egypt
    Marketing Department, Graduate School of Management, Saint Petersburg State University, 199004 Saint Petersburg, Russia)

  • Amany E. Salem

    (Social Studies Department, College of Arts, King Faisal University, Al Ahsa 400, Saudi Arabia
    Tourism Studies Department, Faculty of Tourism and Hotel Management, Helwan University, Cairo 12612, Egypt)

Abstract

The cross-border medical-care industry has recently grown exponentially, and medical-tourism development has been an integral part of the marketing strategies of medical institutions. However, having a successful medical-tourism destination that best attracts customers might be difficult to attain, particularly in the context of scarce relevant literature. Participants’ intentions to revisit a medical-tourism destination is better guided by the interplay of several factors, particularly clinical trust and well-being. The current study aimed to assess the impact of clinical trust and well-being on patients’ intentions to revisit a destination through an online survey on a sample of patients who visited three medical-tourism institutions in Egypt. We investigated also a possible mediation relationship of three institutional variables, including the infrastructure, service quality and the provision of bearable expenses within the hypothesized framework. A structured survey was distributed to medical tourists who visited international medical centers in Cairo city and Red Sea resorts. A partial-least-squares structural-equation-modelling technique was used to validate the used constructs. Results showed that participants’ intention to revisit the destination was significantly predicted by the affordable expenses, medical tourism infrastructure, clinical trust and well-being, but not predicted by service quality. Participants’ well-being fully mediated the relationship between service quality and the intentions to revisit, whereas clinical trust and well-being partially mediated the relationship between the affordable expenses and psychological intentions. Decision makers in the medical-tourism sector might benefit from enhancing tourists’ behavioral intentions via improving patients’ well-being and enhancing clinical trust.

Suggested Citation

  • Muhammad N. Abdul-Rahman & Thowayeb H. Hassan & Ahmed H. Abdou & Mostafa A. Abdelmoaty & Mahmoud I. Saleh & Amany E. Salem, 2023. "Responding to Tourists’ Intentions to Revisit Medical Destinations in the Post-COVID-19 Era through the Promotion of Their Clinical Trust and Well-Being," Sustainability, MDPI, vol. 15(3), pages 1-19, January.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:3:p:2399-:d:1050006
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    References listed on IDEAS

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    1. Dimitrios Batakis & Symeon Sidiropoulos & Alkinoos Emmanouil-Kalos & Theodoros Fouskas & Constantin Zopounidis & Athanassios Vozikis, 2023. "Medical Tourism in the Region of Crete, Greece: Perspectives from Healthcare Providers, Hotel Managers, and Medical Tourists," Sustainability, MDPI, vol. 15(24), pages 1-16, December.

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