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Determinants of Rice Farmer Participation in the Direct Marketing Channel in Ghana

Author

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  • Eunice Adu Donkor

    (School of Agriculture and Environment, Massey University, Palmerston North 4442, New Zealand)

  • Elena Garnevska

    (School of Agriculture and Environment, Massey University, Palmerston North 4442, New Zealand)

  • Muhammad Imran Siddique

    (School of Agriculture and Environment, Massey University, Palmerston North 4442, New Zealand
    Suleman Dawood School of Business (SDSB), Lahore University of Management Sciences (LUMS), Lahore 54792, Pakistan)

  • Emmanuel Donkor

    (Agrifood Management Group, Albrecht Daniel Thaer-Institute of Agricultural and Horticultural Sciences, Humboldt University of Berlin, Invalidenstr. 42, 10099 Berlin, Germany)

Abstract

Enhancing smallholder farmers’ access to reliable, ready, and direct marketing channels is a prerequisite for sustainable food supply and poverty reduction in the developing countries including Ghana. However, it is a great challenge for smallholder farmers to access direct marketing channels in Ghana. This paper analyzes the factors that influence smallholder rice farmers’ participation, and the intensity of participation, in direct marketing channels using primary data from 199 farmers in three rice-growing districts in the Northern Region of Ghana. A double hurdle model was used in the empirical analysis. The study findings show that a lower percentage of farmers sold their rice output to processors (direct marketing). Farm size, the price of rice output per 85 kg bag, access to market information, and access to credit increased farmers’ participation in direct marketing channels, whereas payment period and ownership of a bicycle reduced their participation. The study concludes that improving farmers’ access to market information and credit availability would enhance participation in direct marketing channels.

Suggested Citation

  • Eunice Adu Donkor & Elena Garnevska & Muhammad Imran Siddique & Emmanuel Donkor, 2021. "Determinants of Rice Farmer Participation in the Direct Marketing Channel in Ghana," Sustainability, MDPI, vol. 13(9), pages 1-14, April.
  • Handle: RePEc:gam:jsusta:v:13:y:2021:i:9:p:5047-:d:547082
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    2. Masud Rana & Keshav Lall Maharjan, 2022. "Participation of Brinjal Farmers in Large and Small Wholesale Markets: Factors Influencing Farmers’ Decisions and Impact on Producers’ Prices," Sustainability, MDPI, vol. 14(4), pages 1-20, February.
    3. Kaimba, George K. & Muendo, Kavoi M. & Mithofer, Dagmar, 2020. "Marketing of baobab pulp in Kenya: Collectors’ choice of rural versus urban markets," African Journal of Agricultural and Resource Economics, African Association of Agricultural Economists, vol. 15(3), September.
    4. Mengshuai Zhu & Chen Shen & Yajun Tian & Jianzhai Wu & Yueying Mu, 2022. "Factors Affecting Smallholder Farmers’ Marketing Channel Choice in China with Multivariate Logit Model," Agriculture, MDPI, vol. 12(9), pages 1-11, September.
    5. Donkor, Emmanuel & Mbeche, Robert & Mithöfer, Dagmar, 2021. "Purchasing Behaviour and Relational Contract Decisions of Retailers in Grasshopper Value Chains in Uganda," 2021 Conference, August 17-31, 2021, Virtual 315105, International Association of Agricultural Economists.

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