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Marketing of baobab pulp in Kenya: Collectors’ choice of rural versus urban markets

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  • Kaimba, George K.
  • Muendo, Kavoi M.
  • Mithofer, Dagmar

Abstract

Baobab products provide cash income and supplement diets for local communities living in marginalised, arid and semi-arid regions. However, these products are neglected by research, selectively traded and considered underutilised. This study endeavours to narrow this information gap by analysing the determinants of baobab collectors’ choice of marketing channels in Kenya. A multinomial logit was employed, using a dataset of 268 baobab collectors from three counties. The results show that the majority of baobab collectors sell their baobab pulp through rural markets (assemblers and rural wholesalers), as opposed to urban buyers (urban wholesalers, retailers and processors). Export channels are conspicuously missing from the chain. Human capital and transactional and institutional factors significantly influence the collectors’ choice of marketing channels. The results reveal that building capacity around market development, research and education, road networks and institutional services is essential to create more profitable channels for generating income, enhancing food security and reducing malnutrition.

Suggested Citation

  • Kaimba, George K. & Muendo, Kavoi M. & Mithofer, Dagmar, 2020. "Marketing of baobab pulp in Kenya: Collectors’ choice of rural versus urban markets," African Journal of Agricultural and Resource Economics, African Association of Agricultural Economists, vol. 15(3), September.
    • Handle: RePEc:ags:afjare:307629
    DOI: 10.22004/ag.econ.307629
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    Cited by:

    1. Kaimba, George K. & Mithöfer, Dagmar & Muendo, Kavoi M., 2021. "Commercialization of underutilized fruits: Baobab pulp supply response to price and non-price incentives in Kenya," Food Policy, Elsevier, vol. 99(C).
    2. Eunice Adu Donkor & Elena Garnevska & Muhammad Imran Siddique & Emmanuel Donkor, 2021. "Determinants of Rice Farmer Participation in the Direct Marketing Channel in Ghana," Sustainability, MDPI, vol. 13(9), pages 1-14, April.
    3. Olumeh, Dennis Etemesi & Mithöfer, Dagmar, 2023. "Gender gaps in the collection and marketing of an underutilized plant species – Baobab in Malawi," Forest Policy and Economics, Elsevier, vol. 152(C).

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