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COVID-19: Business Innovation Challenges

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  • Magdalena Gorzelany-Dziadkowiec

    (Department of Organisations Development, Cracow University of Economics, Rakowicka 27, 31-510 Cracow, Poland)

Abstract

The goal of this paper was to investigate how the COVID-19 pandemic has affected the readiness and ability to innovate in business. The paper’s objective and research questions were pursued with a traditional literature review and an original diagnostic survey using an original questionnaire with a respondent data section and close-ended questions. Responses were collected using the CAWI technique. The primary conclusion was that businesses disturbed by the COVID-19 pandemic were more able to innovate in terms of products and management than those that remained unaffected. Regarding theoretical implications, the author proposed a business model for enterprises operating in the COVID-19 environment. The implications of the model are the practical results of the research.

Suggested Citation

  • Magdalena Gorzelany-Dziadkowiec, 2021. "COVID-19: Business Innovation Challenges," Sustainability, MDPI, vol. 13(20), pages 1-21, October.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:20:p:11439-:d:657921
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