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Socioeconomic Profile of Tourists with a Greater Circular Attitude and Behaviour in Hotels of a Sun and Beach Destination

Author

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  • Carlos Rodríguez

    (Department of Applied Economic Analysis, University of Las Palmas de Gran Canaria, 35017 Las Palmas de Gran Canaria, Spain)

  • Marta Jacob

    (Department of Applied Economics, University of the Balearic Islands, E-07122 Palma, Spain)

  • Carmen Florido

    (Department of Applied Economic Analysis, University of Las Palmas de Gran Canaria, 35017 Las Palmas de Gran Canaria, Spain)

Abstract

This work aims to analyse the attitude towards circular economy (CE) and the environmental behaviour and circular practices among tourists of a well-known mature sun and beach destination. The study was conducted on a sample of tourists who visited Gran Canaria and stayed at a hotel establishment. Findings show that: (a) Older tourists have a higher pro-environmental or circular attitude in hotel establishments than younger ones; (b) most tourists are willing to pay more for environmentally friendly or green hotels and this is related to socio-demographic variables; (c) the majority of tourists believe that it is important for the hotel to have an energy-saving policy; (d) tourists’ attitude towards circular practices varies according to socio-economic profile; (e) the most common sustainable hotel practices carried out by tourists are the use of recycling bins and reusable towel and linen schemes; (f) women report a higher circular behaviour than men; and (g) 86.5% of tourists carry out the same CE practices on holidays as in their place of residence. Study findings could be useful to design the transition from a linear model to a circular model in the hotel industry of a destination as it identifies the areas that the industry must promote to reach this transition.

Suggested Citation

  • Carlos Rodríguez & Marta Jacob & Carmen Florido, 2020. "Socioeconomic Profile of Tourists with a Greater Circular Attitude and Behaviour in Hotels of a Sun and Beach Destination," IJERPH, MDPI, vol. 17(24), pages 1-28, December.
    • Handle: RePEc:gam:jijerp:v:17:y:2020:i:24:p:9392-:d:462384
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