One Person in the Battlefield is not a warrior: Self-Construal, Perceived Ability to Make a Difference, and Socially Responsible Behavior
AbstractWe suggest that cultivating an individual‟s connectedness to others promotes socially responsible behavior both directly and indirectly through increased perceived ability to make a difference. Individuals whose interdependent self is more prominent feel they have more of an impact on larger scale societal outcomes and, therefore, engage more in socially responsible behaviors than do individuals whose independent self is more prominent. We test these hypotheses in two experiments in which participants make financial contributions or exert an effort for a social cause. In a survey, we find that perceived effectiveness mediates the effect of self-construal on socially responsible consumption.
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Bibliographic InfoPaper provided by Barcelona Graduate School of Economics in its series Working Papers with number 589.
Date of creation: Oct 2011
Date of revision:
self-construal; interdependent self; independent self; socially responsible behavior; perceived effectiveness;
Other versions of this item:
- Irina Cojuharenco & Gert Cornelissen & Natalia Karelaia, 2011. "One person in the battlefield is not a warrior: Self-construal, perceived ability to make a difference, and socially responsible behavior," Economics Working Papers 1292, Department of Economics and Business, Universitat Pompeu Fabra.
- C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
- D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy
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- Webb, Deborah J. & Mohr, Lois A. & Harris, Katherine E., 2008. "A re-examination of socially responsible consumption and its measurement," Journal of Business Research, Elsevier, vol. 61(2), pages 91-98, February.
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- Noah J. Goldstein & Robert B. Cialdini & Vladas Griskevicius, 2008. "A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels," Journal of Consumer Research, University of Chicago Press, vol. 35(3), pages 472-482, 03.
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- Natalia Karelaia & Laura Guillén, 2011. "Identity challenges of women leaders: Antecedents and consequences of identity interference," ESMT Research Working Papers ESMT-11-13, ESMT European School of Management and Technology.
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