IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i21p15219-d1266353.html
   My bibliography  Save this article

Green Trust: How Consumer Demographics Moderate Environmental Commitment in Latin America

Author

Listed:
  • Yahaira Lisbeth Moreno Brito

    (Department of Global Business, Kyungsung University, Busan 48434, Republic of Korea)

  • Jue Wang

    (School of Global Studies, Kyungsung University, Busan 48434, Republic of Korea)

  • Hak-Seon Kim

    (School of Hospitality & Tourism Management, Kyungsung University, Busan 48434, Republic of Korea
    Wellness & Tourism Big Data Research Institute, Kyungsung University, Busan 48434, Republic of Korea)

Abstract

Trust in “green” practices emerges as a crucial determinant in consumer decision-making, reflecting the value placed on a hotel’s sustainability endeavors. This study investigates the factors influencing trust in green hotels by analyzing demographic data obtained from 172 participants in Latin America. Employing statistical methods, including ANOVA and SEM, the research explores the relationship between trust in green practices and demographic variables, with a focus on identifying potential significant differences. The findings highlight the pivotal role of age, particularly the 18–24 years old, in fostering greater environmental commitment. Additionally, the study reveals that prior experience, knowledge, and commitment significantly explain green trust levels. This study offers insights into the Latin American consumer profile, thereby aiding hoteliers and environmental practitioners in comprehending consumer behavior toward eco-friendly lodging options.

Suggested Citation

  • Yahaira Lisbeth Moreno Brito & Jue Wang & Hak-Seon Kim, 2023. "Green Trust: How Consumer Demographics Moderate Environmental Commitment in Latin America," Sustainability, MDPI, vol. 15(21), pages 1-20, October.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:21:p:15219-:d:1266353
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/21/15219/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/21/15219/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Mubariz Mammadli & Elkhan Richard Sadik-Zada & Andrea Gatto & Rana Huseynova, 2021. "What Drives Public Debt Growth? A Focus on Natural Resources, Sustainability and Development," International Journal of Energy Economics and Policy, Econjournals, vol. 11(5), pages 614-621.
    2. Carlos Rodríguez & Marta Jacob & Carmen Florido, 2020. "Socioeconomic Profile of Tourists with a Greater Circular Attitude and Behaviour in Hotels of a Sun and Beach Destination," IJERPH, MDPI, vol. 17(24), pages 1-28, December.
    3. Serdar Cop & Uju Violet Alola & Andrew Adewale Alola, 2020. "Perceived behavioral control as a mediator of hotels' green training, environmental commitment, and organizational citizenship behavior: A sustainable environmental practice," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3495-3508, December.
    4. Shahid Bashir & Muddasar Ghani Khwaja & Yasir Rashid & Jamshid Ali Turi & Tariq Waheed, 2020. "Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image," SAGE Open, , vol. 10(3), pages 21582440209, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Serdar Çop & Victor Oluwafemi Olorunsola & Uju Violet Alola, 2021. "Achieving environmental sustainability through green transformational leadership policy: Can green team resilience help?," Business Strategy and the Environment, Wiley Blackwell, vol. 30(1), pages 671-682, January.
    2. Anike Sult & Janice Wobst & Rainer Lueg, 2024. "The role of training in implementing corporate sustainability: A systematic literature review," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(1), pages 1-30, January.
    3. Xiaoting Chi & Bo Meng & Hyerin Lee & Bee‐Lia Chua & Heesup Han, 2023. "Pro‐environmental employees and sustainable hospitality and tourism businesses: Exploring strategic reasons and global motives for green behaviors," Business Strategy and the Environment, Wiley Blackwell, vol. 32(7), pages 4167-4182, November.
    4. Fatima Nawaz Qureshi & Shahid Bashir & Asif Mahmood & Sheraz Ahmad & Saman Attiq & Muhammad Zeeshan, 2022. "Impact of internal brand management on sustainable competitive advantage: An explanatory study based on the mediating roles of brand commitment and brand citizenship behavior," PLOS ONE, Public Library of Science, vol. 17(3), pages 1-21, March.
    5. Radha Yadav & Dharmendra Kumar & Anil Kumar & Sunil Luthra, 2023. "How does anticipatory trauma reaction and climate‐friendly behaviour make an affect at the individual level? The role of social norms and self‐efficacy," Business Strategy and the Environment, Wiley Blackwell, vol. 32(7), pages 4028-4045, November.
    6. Shu-Hsien Liao & Da-Chian Hu & Huan-Lun Chou, 2022. "Consumer Perceived Service Quality and Purchase Intention: Two Moderated Mediation Models Investigation," SAGE Open, , vol. 12(4), pages 21582440221, December.
    7. Aniqa Arslan & Arslan Qayyum & Mosab I. Tabash & Kiran Nair & Muhammad AsadUllah & Linda Nalini Daniel, 2023. "The Impact of Economic Complexity, Usage of Energy, Tourism, and Economic Growth on Carbon Emissions: Empirical Evidence of 102 Countries," International Journal of Energy Economics and Policy, Econjournals, vol. 13(5), pages 315-324, September.
    8. Mahmoud Alreahi & Zoltán Bujdosó & Moaaz Kabil & Ali Akaak & Kata Feketéné Benkó & Widhayani Puri Setioningtyas & Lóránt Dénes Dávid, 2022. "Green Human Resources Management in the Hotel Industry: A Systematic Review," Sustainability, MDPI, vol. 15(1), pages 1-25, December.
    9. Zivar Zeynalova & Natavan Namazova, 2022. "Revealing Consumer Behavior toward Green Consumption," Sustainability, MDPI, vol. 14(10), pages 1-20, May.
    10. Preechaya Chavalittumrong & Mark Speece, 2022. "Three-Pillar Sustainability and Brand Image: A Qualitative Investigation in Thailand’s Household Durables Industry," Sustainability, MDPI, vol. 14(18), pages 1-22, September.
    11. Md. Mahiuddin Sabbir & Khan Md Raziuddin Taufique, 2022. "Sustainable employee green behavior in the workplace: Integrating cognitive and non‐cognitive factors in corporate environmental policy," Business Strategy and the Environment, Wiley Blackwell, vol. 31(1), pages 110-128, January.
    12. Md. Aftab Uddin & Shetu Ranjan Biswas & Swadip Bhattacharjee & Mouri Dey & Monowar Mahmood, 2021. "Inspiring employees' ecological behaviors: The roles of corporate environmental strategy, biospheric values, and eco‐centric leadership," Business Strategy and the Environment, Wiley Blackwell, vol. 30(5), pages 2367-2381, July.
    13. Adriana Burlea-Schiopoiu & Muhammad Haroon Shoukat & Syed Asim Shah & Muhammad Shakil Ahmad & Mirela Mazilu, 2022. "The Sustainability of the Tobacco Industry in the Framework of Green Human Resources Management," Sustainability, MDPI, vol. 14(9), pages 1-18, May.
    14. Gebeyehu Jalu & Goshu Dasalegn & Gurudutta Japee & Anita Tangl & Anita Boros, 2023. "Investigating the Effect of Green Brand Innovation and Green Perceived Value on Green Brand Loyalty: Examining the Moderating Role of Green Knowledge," Sustainability, MDPI, vol. 16(1), pages 1-15, December.
    15. Patricia YinYin Lau & Sunyoung Park & Yen-Chen Hsu & Bella Ya-Hui Lien & Jo Ann Ho, 2023. "Does Investment in Green Employee Development Climate Matter for Environmental Commitment and Green Well-Being? A Case Study of a Palm Oil Company in Malaysia," SAGE Open, , vol. 13(4), pages 21582440231, October.
    16. Jiachen Li & Xue Li & Chiyin Chen, 2021. "The CO 2 Emission Efficiency of China’s Hotel Industry under the Double Carbon Objectives and Homestay Growth," Energies, MDPI, vol. 14(24), pages 1-20, December.
    17. Hanna Górska-Warsewicz & Maciej Dębski & Michal Fabuš & Marián Kováč, 2021. "Green Brand Equity—Empirical Experience from a Systematic Literature Review," Sustainability, MDPI, vol. 13(20), pages 1-34, October.
    18. José Ramón Sarmiento-Guede & Arta Antonovica & Rebeca Antolín-Prieto, 2021. "The Green Image in the Spanish Hotel Sector: Analysis of Its Consequences from a Relational Perspective," Sustainability, MDPI, vol. 13(9), pages 1-17, April.
    19. Ayu Widhiastuti & Muafi Muafi, 2022. "The effect of environmental commitment on circular economy implementation," International Journal of Business Ecosystem & Strategy (2687-2293), Bussecon International Academy, vol. 4(2), pages 13-19, April.
    20. Naveed Ahmad Faraz & Fawad Ahmed & Zhengde Xiong, 2024. "How firms leverage corporate environmental strategy to nurture green behavior: Role of multi‐level environmentally responsible leadership," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(1), pages 243-259, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:21:p:15219-:d:1266353. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.