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One person in the battlefield is not a warrior: Self-construal, perceived ability to make a difference, and socially responsible behavior

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We suggest that cultivating an individual's connectedness to others promotes socially responsible behavior both directly and indirectly – through increased perceived ability to make a difference. Individuals whose interdependent self is more prominent feel they have more of an impact on larger scale societal outcomes and, therefore, engage more in socially responsible behaviors than do individuals whose independent self is more prominent. We test these hypotheses in two experiments in which participants make financial contributions or exert an effort for a social cause. In a survey, we find that perceived effectiveness mediates the effect of self-construal on socially responsible consumption.

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  • Irina Cojuharenco & Gert Cornelissen & Natalia Karelaia, 2011. "One person in the battlefield is not a warrior: Self-construal, perceived ability to make a difference, and socially responsible behavior," Economics Working Papers 1292, Department of Economics and Business, Universitat Pompeu Fabra.
    • Handle: RePEc:upf:upfgen:1292
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    1. Webster, Frederick E, Jr, 1975. "Determining the Characteristics of the Socially Conscious Consumer," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(3), pages 188-196, December.
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    Cited by:

    1. Natalia Karelaia & Laura Guillén, 2011. "Identity challenges of women leaders: Antecedents and consequences of identity interference," ESMT Research Working Papers ESMT-11-13, ESMT European School of Management and Technology.

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    More about this item

    Keywords

    self-construal; interdependent self; independent self; socially responsible behavior; perceived effectiveness;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers

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