One person in the battlefield is not a warrior: Self-construal, perceived ability to make a difference, and socially responsible behavior
AbstractWe suggest that cultivating an individual's connectedness to others promotes socially responsible behavior both directly and indirectly – through increased perceived ability to make a difference. Individuals whose interdependent self is more prominent feel they have more of an impact on larger scale societal outcomes and, therefore, engage more in socially responsible behaviors than do individuals whose independent self is more prominent. We test these hypotheses in two experiments in which participants make financial contributions or exert an effort for a social cause. In a survey, we find that perceived effectiveness mediates the effect of self-construal on socially responsible consumption.
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Bibliographic InfoPaper provided by Department of Economics and Business, Universitat Pompeu Fabra in its series Economics Working Papers with number 1292.
Date of creation: Oct 2011
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Web page: http://www.econ.upf.edu/
self-construal; interdependent self; independent self; socially responsible behavior; perceived effectiveness;
Other versions of this item:
- Irina Cojuharenco & Gert Cornelissen & Natalia Karelaia, 2011. "One Person in the Battlefield is not a warrior: Self-Construal, Perceived Ability to Make a Difference, and Socially Responsible Behavior," Working Papers 589, Barcelona Graduate School of Economics.
- C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
- D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy
This paper has been announced in the following NEP Reports:
- NEP-ALL-2012-06-13 (All new papers)
- NEP-CBE-2012-06-13 (Cognitive & Behavioural Economics)
- NEP-EVO-2012-06-13 (Evolutionary Economics)
- NEP-EXP-2012-06-13 (Experimental Economics)
- NEP-HPE-2012-06-13 (History & Philosophy of Economics)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Webb, Deborah J. & Mohr, Lois A. & Harris, Katherine E., 2008. "A re-examination of socially responsible consumption and its measurement," Journal of Business Research, Elsevier, vol. 61(2), pages 91-98, February.
- Webster, Frederick E, Jr, 1975. " Determining the Characteristics of the Socially Conscious Consumer," Journal of Consumer Research, University of Chicago Press, vol. 2(3), pages 188-96, December.
- Noah J. Goldstein & Robert B. Cialdini & Vladas Griskevicius, 2008. "A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels," Journal of Consumer Research, University of Chicago Press, vol. 35(3), pages 472-482, 03.
- I. Vermeir & W. Verbeke, 2004. "Sustainable Food Consumption: Exploring The Consumer Attitude – Behaviour Gap," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 04/268, Ghent University, Faculty of Economics and Business Administration.
- Natalia Karelaia & Laura Guillén, 2011. "Identity challenges of women leaders: Antecedents and consequences of identity interference," ESMT Research Working Papers ESMT-11-13, ESMT European School of Management and Technology.
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