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The Influencing Factors on Choice Behavior Regarding Green Electronic Products: Based on the Green Perceived Value Model

Author

Listed:
  • Muhammad Danish

    (Department of Management Sciences, COMSATS University Islamabad (Sahiwal Campus), Sahiwal 57000, Pakistan)

  • Saqib Ali

    (Department of Management Sciences, COMSATS University Islamabad (Sahiwal Campus), Sahiwal 57000, Pakistan)

  • Muhammad Azeem Ahmad

    (Department of Management Sciences, Barani Institute of Sciences Sahiwal, Sahiwal 57000, Pakistan)

  • Hasan Zahid

    (Ghazali Shafia Graduate School of Government, Universiti Utara Malaysia, Kedah 06010, Malaysia)

Abstract

Electronic/electrical waste (e-waste) has now become a global concern due to its negative impact on the environment and health. This negative effect of e-waste is increasing with the advancement in the electronics industry, especially in Pakistan, which is the leading e-waste disposal destination. Therefore, this study aims to find consumer choice behavior regarding green electronics in Pakistan. For this purpose, a multidimensional modified green perceived model (functional value quality, functional value price, social value identity, social value responsibility, emotional value, and conditional value) is used. Cross-sectional data is collected from 237 consumers through a self-administrative questionnaire. The results of variance-based structural equation modeling (SEM) (partial least squares (PLS)-SEM) suggested that functional value price, quality, social value identity, responsibility, emotional value, and conditional value positively and significantly influence the consumer choice behavior regarding green electronics. the possible reasons for the findings and the implications for managers and policymakers are discussed. Limitations of the study and future research directions are also suggested.

Suggested Citation

  • Muhammad Danish & Saqib Ali & Muhammad Azeem Ahmad & Hasan Zahid, 2019. "The Influencing Factors on Choice Behavior Regarding Green Electronic Products: Based on the Green Perceived Value Model," Economies, MDPI, vol. 7(4), pages 1-18, October.
    • Handle: RePEc:gam:jecomi:v:7:y:2019:i:4:p:99-:d:272532
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    References listed on IDEAS

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    4. Luiela Magdalena Csorba & Florin Vaduva & Dan-Ion Ghergut, 2023. "The Electrical and Electronic Products Consumers’ Sustainable Behaviour in the Context of Consolidating Their Fundamental Rights," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 25(62), pages 1-28, February.
    5. Chien-Chi Lin & Chih-Ming Dong, 2023. "Exploring Consumers’ Purchase Intention on Energy-Efficient Home Appliances: Integrating the Theory of Planned Behavior, Perceived Value Theory, and Environmental Awareness," Energies, MDPI, vol. 16(6), pages 1-16, March.
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    7. Irshad Hussain Sarki & Raheela Haque & Asif Mahmood & Muhammad Noman Yaseen & Muhammad Sufyan Khawar & Asad Qayoom & Saif Ur Rehman, 2023. "Factors Influencing Green Purchase Intention: A Mediation Moderation Study," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 9(2), pages 652-664.
    8. Zeng, Shihong & Tanveer, Arifa & Fu, Xiaolan & Gu, Yuxiao & Irfan, Muhammad, 2022. "Modeling the influence of critical factors on the adoption of green energy technologies," Renewable and Sustainable Energy Reviews, Elsevier, vol. 168(C).
    9. Filippo Corsini & Natalia Marzia Gusmerotti & Marco Frey, 2020. "Consumer’s Circular Behaviors in Relation to the Purchase, Extension of Life, and End of Life Management of Electrical and Electronic Products: A Review," Sustainability, MDPI, vol. 12(24), pages 1-16, December.
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