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Going beyond national cultures – Dynamic interaction between intra-national, regional, and organizational realities

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  • Sasaki, Innan
  • Yoshikawa, Katsuhiko

Abstract

Cultural studies in international business have focused intensively on country-level analyses and have been criticized for their limited efforts to conceptualize and measure much richer, more dynamic and multi-level cultures. Drawing on literature from economic geography, we propose a new perspective that takes intra-national regional culture as the unit of analysis. Combining this perspective with acculturation theory and the concepts of cultural strength and embeddedness, we develop a conceptual model to analyze dynamic interaction between intra-national regional cultures and organizational cultures and propositions on how such interactions affect firm performance. Implications for future research and business practice are presented.

Suggested Citation

  • Sasaki, Innan & Yoshikawa, Katsuhiko, 2014. "Going beyond national cultures – Dynamic interaction between intra-national, regional, and organizational realities," Journal of World Business, Elsevier, vol. 49(3), pages 455-464.
    • Handle: RePEc:eee:worbus:v:49:y:2014:i:3:p:455-464
    DOI: 10.1016/j.jwb.2013.10.005
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