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From a distance and detached to up close and personal: Bridging strategic and cross-cultural perspectives in international management research and practice

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  • Brannen, Mary Yoko
  • Doz, Yves L.

Abstract

Despite its remarkable achievements, the field of international business (IB) is under attack; its legitimacy and importance are challenged. Structural weaknesses, in particular the existence of two subfields - one drawing on economics and strategy, the other on cross-cultural studies - have contributed to IB, but have failed to build the micro-process bridges that would have united and distinguished the field. The sociology of the field with its dominant positivist research paradigm also has not helped. We propose a multi-method, paradigmatic interplay approach to IB research for building intellectual bridges that would draw on the unique demographics of IB researchers and allow the field to be more united and hopefully produce stronger, more relevant research.

Suggested Citation

  • Brannen, Mary Yoko & Doz, Yves L., 2010. "From a distance and detached to up close and personal: Bridging strategic and cross-cultural perspectives in international management research and practice," Scandinavian Journal of Management, Elsevier, vol. 26(3), pages 236-247, September.
    • Handle: RePEc:eee:scaman:v:26:y:2010:i:3:p:236-247
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    Citations

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    Cited by:

    1. Michailova, Snejina, 2011. "Contextualizing in International Business research: Why do we need more of it and how can we be better at it?," Scandinavian Journal of Management, Elsevier, vol. 27(1), pages 129-139, March.
    2. Koveshnikov, Alexei & Tienari, Janne & Piekkari, Rebecca, 2019. "Gender in international business journals: A review and conceptualization of MNCs as gendered social spaces," Journal of World Business, Elsevier, vol. 54(1), pages 37-53.
    3. Sasaki, Innan & Yoshikawa, Katsuhiko, 2014. "Going beyond national cultures – Dynamic interaction between intra-national, regional, and organizational realities," Journal of World Business, Elsevier, vol. 49(3), pages 455-464.
    4. Wang, Miaomiao & Mühlbacher, Hans & Wittmann, Xinhua & Perrett, Pieter, 2021. "Dynamic collaboration between small- and medium-sized enterprises from highly dissimilar markets," European Management Journal, Elsevier, vol. 39(2), pages 185-200.
    5. Peterson, Helen, 2016. "Merging management ideals in Swedish IT offshoring," Scandinavian Journal of Management, Elsevier, vol. 32(2), pages 97-105.
    6. Wang, Qiu & Clegg, Jeremy & Gajewska-De Mattos, Hanna & Buckley, Peter, 2020. "The role of emotions in intercultural business communication: Language standardization in the context of international knowledge transfer," Journal of World Business, Elsevier, vol. 55(6).

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