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Visitor attractions and events: Responding to seasonality

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  • Connell, Joanne
  • Page, Stephen J.
  • Meyer, Denny

Abstract

Seasonality is a protracted problem for the tourism sector due to the uneven nature of demand and the relatively fixed nature of the supply of capacity and resources, particularly in the attraction sector. Managing the demand and supply at an individual business level poses many challenges for attraction infrastructure that is fixed in time and space and has a finite capacity. This paper explores how attraction managers develop and use special events as a tool to address issues of seasonality at a country level. The results show that: 70% of businesses remained open throughout the year, albeit with reduced opening hours to attract more visitors; 39% of attractions that stay open host special events; the local community is a key source market for special events; the periodicity of events and themes engage visitors most effectively. Business responses to seasonality are a more complex issue than conventional tourism research has recognised.

Suggested Citation

  • Connell, Joanne & Page, Stephen J. & Meyer, Denny, 2015. "Visitor attractions and events: Responding to seasonality," Tourism Management, Elsevier, vol. 46(C), pages 283-298.
    • Handle: RePEc:eee:touman:v:46:y:2015:i:c:p:283-298
    DOI: 10.1016/j.tourman.2014.06.013
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    Cited by:

    1. Getz, Donald & Page, Stephen J., 2016. "Progress and prospects for event tourism research," Tourism Management, Elsevier, vol. 52(C), pages 593-631.
    2. Dimitrios TSIOTAS & Thomas KRABOKOUKIS & Serafeim POLYZOS, 2020. "Detecting Interregional Patterns In Tourism Seasonality Of Greece: A Principal Components Analysis Approach," Regional Science Inquiry, Hellenic Association of Regional Scientists, vol. 0(2), pages 91-112, June.
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    4. Fernández-Morales, Antonio & Cisneros-Martínez, José David & McCabe, Scott, 2016. "Seasonal concentration of tourism demand: Decomposition analysis and marketing implications," Tourism Management, Elsevier, vol. 56(C), pages 172-190.
    5. Sara Dalir & Abror Mahamadaminov & Hossein GT Olya, 2021. "Airbnb and taxation: Developing a seasonal tax system," Tourism Economics, , vol. 27(2), pages 365-378, March.
    6. Paz Rico & Bernardí Cabrer-Borrás & Francisco Morillas-Jurado, 2021. "Seasonality in Tourism: Do Senior Programs Mitigate It?," Mathematics, MDPI, vol. 9(16), pages 1-27, August.
    7. Zhou Bo & Yang Bi & Li Hengyun & Qu Hailin, 2017. "The spillover effect of attractions," Tourism Economics, , vol. 23(4), pages 731-743, June.
    8. Anna Serena Vergori, 2017. "Patterns of seasonality and tourism demand forecasting," Tourism Economics, , vol. 23(5), pages 1011-1027, August.
    9. Aline de Freitas & Fernanda Achete & Susana Beatriz Vinzón, 2020. "Characterization of the Coastal Environment as a Baseline for Alternative Tourism Segments Development in Salinópolis, Pará," World, MDPI, vol. 1(3), pages 1-12, November.
    10. Dimitrios Tsiotas & Thomas Krabokoukis & Serafeim Polyzos, 2021. "Detecting Tourism Typologies of Regional Destinations Based on Their Spatio-Temporal and Socioeconomic Performance: A Correlation-Based Complex Network Approach for the Case of Greece," Tourism and Hospitality, MDPI, vol. 2(1), pages 1-27, February.
    11. Todd, Louise & Leask, Anna & Ensor, John, 2017. "Understanding primary stakeholders' multiple roles in hallmark event tourism management," Tourism Management, Elsevier, vol. 59(C), pages 494-509.
    12. Connell, Joanne & Page, Stephen J. & Sheriff, Ian & Hibbert, Julia, 2017. "Business engagement in a civil society: Transitioning towards a dementia-friendly visitor economy," Tourism Management, Elsevier, vol. 61(C), pages 110-128.
    13. Yeongbae Choe & Hany Kim & Hyo-Jae Joun, 2019. "Differences in Tourist Behaviors across the Seasons: The Case of Northern Indiana," Sustainability, MDPI, vol. 11(16), pages 1-16, August.
    14. Hasan Zakaria & Shinya Numata & Katsuya Hihara, 2021. "Expenditure Patterns of Foreign Resident Visitors and Foreign Tourist Visitors at a Day-Trip Nature-Based Destination," Tourism and Hospitality, MDPI, vol. 2(2), pages 1-11, June.
    15. Antonio Fern�ndez-Morales, 2017. "Tourism Mobility In Time And Seasonality In Tourism," RIEDS - Rivista Italiana di Economia, Demografia e Statistica - The Italian Journal of Economic, Demographic and Statistical Studies, SIEDS Societa' Italiana di Economia Demografia e Statistica, vol. 71(2), pages 21-30, April-Jun.
    16. Zhi Yue & Jon Bryan Burley & Zhouxiao Cui & Houping Lei & Jing Zhou, 2021. "Visitor Capacity Considering Social Distancing in Urban Parks with Agent-Based Modeling," IJERPH, MDPI, vol. 18(13), pages 1-24, June.
    17. Duro Moreno, Juan Antonio & Turrión Prats, Judith, 2018. "Tourism seasonality worldwide," Working Papers 2072/351586, Universitat Rovira i Virgili, Department of Economics.
    18. Dehui Christina Geng & John L. Innes & Wanli Wu & Weiwei Wang & Guangyu Wang, 2021. "Seasonal Variation in Visitor Satisfaction and Its Management Implications in Banff National Park," Sustainability, MDPI, vol. 13(4), pages 1-17, February.
    19. Leanard Otwori Juma & Izabella Mária Bakos & Aniko Khademi-Vidra, 2020. "Nature Interpretation and Visitor Management Objectives: A Survey of Tourist Attitudes at Maasai Mara National Reserve, Kenya," Sustainability, MDPI, vol. 12(18), pages 1-24, September.
    20. Ki-Hong Choi & Insin Kim, 2021. "Co-Movement between Tourist Arrivals of Inbound Tourism Markets in South Korea: Applying the Dynamic Copula Method Using Secondary Time Series Data," Sustainability, MDPI, vol. 13(3), pages 1-13, January.
    21. Zoë Turner & James Kennell, 2018. "The Role of Sustainable Events in the Management of Historic Buildings," Sustainability, MDPI, vol. 10(11), pages 1-12, October.

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