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Social-benefit certification as a game

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  • Buckley, Ralf

Abstract

Tourism ecocertification programs persist and proliferate despite low market penetration and apparent consumer indifference. This has been viewed simply as an early-adoption phase. A two-decade historical analysis of development patterns for 17 programs, however, suggests that they can be analysed as a multi-move political game between corporate and civic advocates, where neither can quit without losing. The political-game framework yields predictions which are testably different from a pure-market early-adopter framework. It also draws a key distinction between consumer-benefit and social-benefit measures, applicable to corporate social responsibility initiatives in many industry sectors.

Suggested Citation

  • Buckley, Ralf, 2013. "Social-benefit certification as a game," Tourism Management, Elsevier, vol. 37(C), pages 203-209.
    • Handle: RePEc:eee:touman:v:37:y:2013:i:c:p:203-209
    DOI: 10.1016/j.tourman.2013.01.004
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    4. Vinod Sasidharan & Dejan Krizaj, 2018. "Tourism Ecolabels and Social Sustainability: Challenges and Innovations from a Slovene Perspective," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 11(1), pages 19-29.
    5. Sparks, Beverley A. & Perkins, Helen E. & Buckley, Ralf, 2013. "Online travel reviews as persuasive communication: The effects of content type, source, and certification logos on consumer behavior," Tourism Management, Elsevier, vol. 39(C), pages 1-9.
    6. Alatawi, Ibrahim A. & Ntim, Collins G. & Zras, Anis & Elmagrhi, Mohamed H., 2023. "CSR, financial and non-financial performance in the tourism sector: A systematic literature review and future research agenda," International Review of Financial Analysis, Elsevier, vol. 89(C).

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