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Solver engagement in online crowdsourcing communities: The roles of perceived interactivity, relationship quality and psychological ownership

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  • Shi, Xiaoxiao
  • Evans, Richard
  • Shan, Wei

Abstract

Crowdsourcing has attracted significant attention from organizations seeking to capture new ideas and solutions, finance new projects, and obtain market feedback about product concepts. The success of online crowdsourcing communities relies on the engagement of solvers that participate in crowdsourcing activities. In line with the Stimulus-Organism-Response (S-O-R) model, this study aims to examine the relationships between the dimensions of perceived interactivity, relationship quality, psychological ownership, and solver engagement. The resulting relationships are examined using both symmetric (PLS-SEM) and asymmetric (fsQCA) approaches, applying survey data from 423 active solvers on two online crowdsourcing communities, Epwk.com and Zbj.com. PLS-SEM identified that high levels of perceived interactivity increased relationship quality. In contrast, the influence of perceived responsiveness on psychological ownership was not statistically significant. Finally, relationship quality and psychological ownership significantly influences solver engagement. The fsQCA results reinforced the PLS-SEM findings and revealed five alternative causal configurations that are sufficient for higher levels of solver engagement.

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  • Shi, Xiaoxiao & Evans, Richard & Shan, Wei, 2022. "Solver engagement in online crowdsourcing communities: The roles of perceived interactivity, relationship quality and psychological ownership," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
    • Handle: RePEc:eee:tefoso:v:175:y:2022:i:c:s0040162521008209
    DOI: 10.1016/j.techfore.2021.121389
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