IDEAS home Printed from https://ideas.repec.org/a/eee/tefoso/v130y2018icp123-134.html
   My bibliography  Save this article

Big Data analytics for forecasting tourism destination arrivals with the applied Vector Autoregression model

Author

Listed:
  • Liu, Yuan-Yuan
  • Tseng, Fang-Mei
  • Tseng, Yi-Heng

Abstract

The prediction of tourist numbers is important for Destination Management and Marketing. While most existing methods rely on well-structured statistical data, using web search queries of the destination to forecast its tourist arrivals is a new way to apply Big Data analytics. However, there are no studies exploring correlation of weather, temperatures, weekends and public holidays with tourism destination arrivals and web search queries of the destination, respectively. This study uses the Vector Autoregressive modeling to examine the Granger causality between actual arrivals of the studied cultural tourism destination and its web search queries, and to explore the correlation mentioned above. The striking result is that weather has no correlation either with actual arrivals of the studied cultural tourism destination, or with its web search queries. Meanwhile, unlike previous researchers who discuss the predictive power of web queries on actual tourism flows, this study emphasizes their reciprocal predictive powers upon each other. The originality of this study is exemplifying the utilization of Big Data analytics in the tourism domain with Big Data datasets, data capture techniques, analytical tools, and analysis results. This study further digs possible reasons for an identified short time lag length (p = 2), to provide insights for Destination Management and Marketing.

Suggested Citation

  • Liu, Yuan-Yuan & Tseng, Fang-Mei & Tseng, Yi-Heng, 2018. "Big Data analytics for forecasting tourism destination arrivals with the applied Vector Autoregression model," Technological Forecasting and Social Change, Elsevier, vol. 130(C), pages 123-134.
    • Handle: RePEc:eee:tefoso:v:130:y:2018:i:c:p:123-134
    DOI: 10.1016/j.techfore.2018.01.018
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0040162518301045
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.techfore.2018.01.018?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Athanasopoulos, George & Hyndman, Rob J. & Song, Haiyan & Wu, Doris C., 2011. "The tourism forecasting competition," International Journal of Forecasting, Elsevier, vol. 27(3), pages 822-844, July.
    2. Huang, Xiankai & Zhang, Lifeng & Ding, Yusi, 2017. "The Baidu Index: Uses in predicting tourism flows –A case study of the Forbidden City," Tourism Management, Elsevier, vol. 58(C), pages 301-306.
    3. Li, Xin & Pan, Bing & Law, Rob & Huang, Xiankai, 2017. "Forecasting tourism demand with composite search index," Tourism Management, Elsevier, vol. 59(C), pages 57-66.
    4. Zhang, Lingyun & Lan, Chaoying & Qi, Fei & Wu, Ping, 2017. "Development pattern, classification and evaluation of the tourism academic community in China in the last ten years: From the perspective of big data of articles of tourism academic journals," Tourism Management, Elsevier, vol. 58(C), pages 235-244.
    5. Godnov, Uroš & Redek, Tjaša, 2016. "Application of text mining in tourism: Case of Croatia," Annals of Tourism Research, Elsevier, vol. 58(C), pages 162-166.
    6. Gunter, Ulrich & Önder, Irem, 2016. "Forecasting city arrivals with Google Analytics," Annals of Tourism Research, Elsevier, vol. 61(C), pages 199-212.
    7. Jaume Rosselló Nadal & Antoni Riera Font & Vivian Cardenas, 2008. "The impact of weather variability on British outbound flows," CRE Working Papers (Documents de treball del CRE) 2008/3, Centre de Recerca Econòmica (UIB ·"Sa Nostra").
    8. Gunter, Ulrich & Önder, Irem, 2015. "Forecasting international city tourism demand for Paris: Accuracy of uni- and multivariate models employing monthly data," Tourism Management, Elsevier, vol. 46(C), pages 123-135.
    9. Witt, Stephen F. & Witt, Christine A., 1995. "Forecasting tourism demand: A review of empirical research," International Journal of Forecasting, Elsevier, vol. 11(3), pages 447-475, September.
    10. Liu, Yong & Teichert, Thorsten & Rossi, Matti & Li, Hongxiu & Hu, Feng, 2017. "Big data for big insights: Investigating language-specific drivers of hotel satisfaction with 412,784 user-generated reviews," Tourism Management, Elsevier, vol. 59(C), pages 554-563.
    11. Yang, Xin & Pan, Bing & Evans, James A. & Lv, Benfu, 2015. "Forecasting Chinese tourist volume with search engine data," Tourism Management, Elsevier, vol. 46(C), pages 386-397.
    12. Tim Taylor & Ramon Arigoni Ortiz, 2009. "Impacts of Climate Change on Domestic Tourism in the UK: A Panel Data Estimation," Tourism Economics, , vol. 15(4), pages 803-812, December.
    13. Rivera, Roberto, 2016. "A dynamic linear model to forecast hotel registrations in Puerto Rico using Google Trends data," Tourism Management, Elsevier, vol. 57(C), pages 12-20.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Zhongchen Song & Tom Coupé, 2023. "Predicting Chinese consumption series with Baidu," Journal of Chinese Economic and Business Studies, Taylor & Francis Journals, vol. 21(3), pages 429-463, July.
    2. Gavurova, Beata & Skare, Marinko & Belas, Jaroslav & Rigelsky, Martin & Ivankova, Viera, 2023. "The relationship between destination image and destination safety during technological and social changes COVID-19 pandemic," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    3. Thomas J. Lampoltshammer & Stefanie Wallinger & Johannes Scholz, 2023. "Bridging Disciplinary Divides through Computational Social Sciences and Transdisciplinarity in Tourism Education in Higher Educational Institutions: An Austrian Case Study," Sustainability, MDPI, vol. 15(10), pages 1-16, May.
    4. Sergei Mikhailov & Alexey Kashevnik, 2020. "Tourist Behaviour Analysis Based on Digital Pattern of Life—An Approach and Case Study," Future Internet, MDPI, vol. 12(10), pages 1-16, September.
    5. Brewis, Claire & Dibb, Sally & Meadows, Maureen, 2023. "Leveraging big data for strategic marketing: A dynamic capabilities model for incumbent firms," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
    6. Ziqi Yuan & Guozhu Jia, 2022. "Systematic investigation of keywords selection and processing strategy on search engine forecasting: a case of tourist volume in Beijing," Information Technology & Tourism, Springer, vol. 24(4), pages 547-580, December.
    7. Li, Cheng & Ge, Peng & Liu, Zhusheng & Zheng, Weimin, 2020. "Forecasting tourist arrivals using denoising and potential factors," Annals of Tourism Research, Elsevier, vol. 83(C).
    8. Jianxin Zhang & Yuting Yan & Jinyue Zhang & Peixue Liu & Li Ma, 2023. "Investigating the Spatial-Temporal Variation of Pre-Trip Searching in an Urban Agglomeration," Sustainability, MDPI, vol. 15(14), pages 1-17, July.
    9. Silva, Emmanuel Sirimal & Hassani, Hossein & Heravi, Saeed & Huang, Xu, 2019. "Forecasting tourism demand with denoised neural networks," Annals of Tourism Research, Elsevier, vol. 74(C), pages 134-154.
    10. Alemayehu, Fikru K. & Kumbhakar, Subal C. & Landazuri Tveteraas, Sigbjørn, 2022. "Estimation of staff use efficiency: Evidence from the hospitality industry," Technological Forecasting and Social Change, Elsevier, vol. 178(C).
    11. Song, Haiyan & Qiu, Richard T.R. & Park, Jinah, 2019. "A review of research on tourism demand forecasting," Annals of Tourism Research, Elsevier, vol. 75(C), pages 338-362.
    12. Ulrich Gunter & Irem Önder & Stefan Gindl, 2019. "Exploring the predictive ability of LIKES of posts on the Facebook pages of four major city DMOs in Austria," Tourism Economics, , vol. 25(3), pages 375-401, May.
    13. Zhang, Yishuo & Li, Gang & Muskat, Birgit & Law, Rob & Yang, Yating, 2020. "Group pooling for deep tourism demand forecasting," Annals of Tourism Research, Elsevier, vol. 82(C).
    14. Mustafa Ozguven & Chong Yan Gao & Mohamed Yacine Si Tayeb, 2021. "The Utilization of Autoregressive Forecasting Models in Strategic Management," International Journal of Science and Business, IJSAB International, vol. 5(7), pages 170-185.
    15. Shaolong Suna & Dan Bi & Ju-e Guo & Shouyang Wang, 2020. "Seasonal and Trend Forecasting of Tourist Arrivals: An Adaptive Multiscale Ensemble Learning Approach," Papers 2002.08021, arXiv.org, revised Mar 2020.
    16. Guizzardi, Andrea & Pons, Flavio Maria Emanuele & Angelini, Giovanni & Ranieri, Ercolino, 2021. "Big data from dynamic pricing: A smart approach to tourism demand forecasting," International Journal of Forecasting, Elsevier, vol. 37(3), pages 1049-1060.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Eden Xiaoying Jiao & Jason Li Chen, 2019. "Tourism forecasting: A review of methodological developments over the last decade," Tourism Economics, , vol. 25(3), pages 469-492, May.
    2. Law, Rob & Li, Gang & Fong, Davis Ka Chio & Han, Xin, 2019. "Tourism demand forecasting: A deep learning approach," Annals of Tourism Research, Elsevier, vol. 75(C), pages 410-423.
    3. Ulrich Gunter & Irem Önder & Stefan Gindl, 2019. "Exploring the predictive ability of LIKES of posts on the Facebook pages of four major city DMOs in Austria," Tourism Economics, , vol. 25(3), pages 375-401, May.
    4. Song, Haiyan & Qiu, Richard T.R. & Park, Jinah, 2019. "A review of research on tourism demand forecasting," Annals of Tourism Research, Elsevier, vol. 75(C), pages 338-362.
    5. Shaolong Suna & Dan Bi & Ju-e Guo & Shouyang Wang, 2020. "Seasonal and Trend Forecasting of Tourist Arrivals: An Adaptive Multiscale Ensemble Learning Approach," Papers 2002.08021, arXiv.org, revised Mar 2020.
    6. Ling Tang & Chengyuan Zhang & Tingfei Li & Ling Li, 2021. "A novel BEMD-based method for forecasting tourist volume with search engine data," Tourism Economics, , vol. 27(5), pages 1015-1038, August.
    7. Long Wen & Chang Liu & Haiyan Song, 2019. "Forecasting tourism demand using search query data: A hybrid modelling approach," Tourism Economics, , vol. 25(3), pages 309-329, May.
    8. A Fronzetti Colladon & B Guardabascio & R Innarella, 2021. "Using social network and semantic analysis to analyze online travel forums and forecast tourism demand," Papers 2105.07727, arXiv.org.
    9. Gang Xie & Xin Li & Yatong Qian & Shouyang Wang, 2021. "Forecasting tourism demand with KPCA-based web search indexes," Tourism Economics, , vol. 27(4), pages 721-743, June.
    10. Bi, Jian-Wu & Liu, Yang & Li, Hui, 2020. "Daily tourism volume forecasting for tourist attractions," Annals of Tourism Research, Elsevier, vol. 83(C).
    11. Yang, Yang & Fan, Yawen & Jiang, Lan & Liu, Xiaohui, 2022. "Search query and tourism forecasting during the pandemic: When and where can digital footprints be helpful as predictors?," Annals of Tourism Research, Elsevier, vol. 93(C).
    12. Katerina Volchek & Anyu Liu & Haiyan Song & Dimitrios Buhalis, 2019. "Forecasting tourist arrivals at attractions: Search engine empowered methodologies," Tourism Economics, , vol. 25(3), pages 425-447, May.
    13. Kulshrestha, Anurag & Krishnaswamy, Venkataraghavan & Sharma, Mayank, 2020. "Bayesian BILSTM approach for tourism demand forecasting," Annals of Tourism Research, Elsevier, vol. 83(C).
    14. Silvia Emili & Paolo Figini & Andrea Guizzardi, 2020. "Modelling international monthly tourism demand at the micro destination level with climate indicators and web-traffic data," Tourism Economics, , vol. 26(7), pages 1129-1151, November.
    15. Guizzardi, Andrea & Pons, Flavio Maria Emanuele & Angelini, Giovanni & Ranieri, Ercolino, 2021. "Big data from dynamic pricing: A smart approach to tourism demand forecasting," International Journal of Forecasting, Elsevier, vol. 37(3), pages 1049-1060.
    16. Purva Grover & Arpan Kumar Kar, 2017. "Big Data Analytics: A Review on Theoretical Contributions and Tools Used in Literature," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 18(3), pages 203-229, September.
    17. Li, Hengyun & Hu, Mingming & Li, Gang, 2020. "Forecasting tourism demand with multisource big data," Annals of Tourism Research, Elsevier, vol. 83(C).
    18. Doris Chenguang Wu & Shiteng Zhong & Richard T R Qiu & Ji Wu, 2022. "Are customer reviews just reviews? Hotel forecasting using sentiment analysis," Tourism Economics, , vol. 28(3), pages 795-816, May.
    19. Carmela Iorio & Giuseppe Pandolfo & Antonio D’Ambrosio & Roberta Siciliano, 2020. "Mining big data in tourism," Quality & Quantity: International Journal of Methodology, Springer, vol. 54(5), pages 1655-1669, December.
    20. Zhang, Yishuo & Li, Gang & Muskat, Birgit & Law, Rob & Yang, Yating, 2020. "Group pooling for deep tourism demand forecasting," Annals of Tourism Research, Elsevier, vol. 82(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:tefoso:v:130:y:2018:i:c:p:123-134. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.sciencedirect.com/science/journal/00401625 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.