IDEAS home Printed from https://ideas.repec.org/a/eee/intfor/v37y2021i3p1049-1060.html
   My bibliography  Save this article

Big data from dynamic pricing: A smart approach to tourism demand forecasting

Author

Listed:
  • Guizzardi, Andrea
  • Pons, Flavio Maria Emanuele
  • Angelini, Giovanni
  • Ranieri, Ercolino

Abstract

Suppliers of tourist services continuously generate big data on ask prices. We suggest using this information, in the form of a price index, to forecast the occupation rates for virtually any time-space frame, provided that there are a sufficient number of decision makers “sharing” their pricing strategies on the web. Our approach guarantees great transparency and replicability, as big data from OTAs do not depend on search interfaces and can facilitate intelligent interactions between the territory and its inhabitants, thus providing a starting point for a smart decision-making process. We show that it is possible to obtain a noticeable increase in the forecasting performance by including the proposed leading indicator (price index) into the set of explanatory variables, even with very simple model specifications. Our findings offer a new research direction in the field of tourism demand forecasting leveraging on big data from the supply side.

Suggested Citation

  • Guizzardi, Andrea & Pons, Flavio Maria Emanuele & Angelini, Giovanni & Ranieri, Ercolino, 2021. "Big data from dynamic pricing: A smart approach to tourism demand forecasting," International Journal of Forecasting, Elsevier, vol. 37(3), pages 1049-1060.
    • Handle: RePEc:eee:intfor:v:37:y:2021:i:3:p:1049-1060
    DOI: 10.1016/j.ijforecast.2020.11.006
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0169207020301825
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.ijforecast.2020.11.006?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Hyndman, Rob J. & Khandakar, Yeasmin, 2008. "Automatic Time Series Forecasting: The forecast Package for R," Journal of Statistical Software, Foundation for Open Access Statistics, vol. 27(i03).
    2. Voltes-Dorta, Augusto & Jiménez, Juan Luis & Suárez-Alemán, Ancor, 2014. "An initial investigation into the impact of tourism on local budgets: A comparative analysis of Spanish municipalities," Tourism Management, Elsevier, vol. 45(C), pages 124-133.
    3. Hylleberg, S. & Engle, R. F. & Granger, C. W. J. & Yoo, B. S., 1990. "Seasonal integration and cointegration," Journal of Econometrics, Elsevier, vol. 44(1-2), pages 215-238.
    4. Guizzardi, Andrea & Stacchini, Annalisa, 2015. "Real-time forecasting regional tourism with business sentiment surveys," Tourism Management, Elsevier, vol. 47(C), pages 213-223.
    5. Gaojun Zhang & Jinfeng Wu & Bing Pan & Junyi Li & Minjie Ma & Muzi Zhang & Jian Wang, 2017. "Improving daily occupancy forecasting accuracy for hotels based on EEMD-ARIMA model," Tourism Economics, , vol. 23(7), pages 1496-1514, November.
    6. Hyunyoung Choi & Hal Varian, 2012. "Predicting the Present with Google Trends," The Economic Record, The Economic Society of Australia, vol. 88(s1), pages 2-9, June.
    7. Liu, Yuan-Yuan & Tseng, Fang-Mei & Tseng, Yi-Heng, 2018. "Big Data analytics for forecasting tourism destination arrivals with the applied Vector Autoregression model," Technological Forecasting and Social Change, Elsevier, vol. 130(C), pages 123-134.
    8. Clark, Todd & McCracken, Michael, 2013. "Advances in Forecast Evaluation," Handbook of Economic Forecasting, in: G. Elliott & C. Granger & A. Timmermann (ed.), Handbook of Economic Forecasting, edition 1, volume 2, chapter 0, pages 1107-1201, Elsevier.
    9. Weatherford, Larry R. & Kimes, Sheryl E., 2003. "A comparison of forecasting methods for hotel revenue management," International Journal of Forecasting, Elsevier, vol. 19(3), pages 401-415.
    10. Li, Gang & Law, Rob & Vu, Huy Quan & Rong, Jia & Zhao, Xinyuan (Roy), 2015. "Identifying emerging hotel preferences using Emerging Pattern Mining technique," Tourism Management, Elsevier, vol. 46(C), pages 311-321.
    11. Li, Xin & Pan, Bing & Law, Rob & Huang, Xiankai, 2017. "Forecasting tourism demand with composite search index," Tourism Management, Elsevier, vol. 59(C), pages 57-66.
    12. Falk, Martin, 2010. "A dynamic panel data analysis of snow depth and winter tourism," Tourism Management, Elsevier, vol. 31(6), pages 912-924.
    13. Yang, Xin & Pan, Bing & Evans, James A. & Lv, Benfu, 2015. "Forecasting Chinese tourist volume with search engine data," Tourism Management, Elsevier, vol. 46(C), pages 386-397.
    14. Chua, Alvin & Servillo, Loris & Marcheggiani, Ernesto & Moere, Andrew Vande, 2016. "Mapping Cilento: Using geotagged social media data to characterize tourist flows in southern Italy," Tourism Management, Elsevier, vol. 57(C), pages 295-310.
    15. Bangwayo-Skeete, Prosper F. & Skeete, Ryan W., 2015. "Can Google data improve the forecasting performance of tourist arrivals? Mixed-data sampling approach," Tourism Management, Elsevier, vol. 46(C), pages 454-464.
    16. Wai Kit Tsang & Dries F. Benoit, 2020. "Gaussian processes for daily demand prediction in tourism planning," Journal of Forecasting, John Wiley & Sons, Ltd., vol. 39(3), pages 551-568, April.
    17. Gunter, Ulrich & Önder, Irem, 2016. "Forecasting city arrivals with Google Analytics," Annals of Tourism Research, Elsevier, vol. 61(C), pages 199-212.
    18. Candy Mei Fung Tang & Brian King & Stephen Pratt, 2017. "Predicting hotel occupancies with public data," Tourism Economics, , vol. 23(5), pages 1096-1113, August.
    19. Xiang, Zheng & Du, Qianzhou & Ma, Yufeng & Fan, Weiguo, 2017. "A comparative analysis of major online review platforms: Implications for social media analytics in hospitality and tourism," Tourism Management, Elsevier, vol. 58(C), pages 51-65.
    20. Song, Haiyan & Qiu, Richard T.R. & Park, Jinah, 2019. "A review of research on tourism demand forecasting," Annals of Tourism Research, Elsevier, vol. 75(C), pages 338-362.
    21. Taiga Saito & Akihiko Takahashi & Hiroshi Tsuda, 2016. "Optimal Room Charge and Expected Sales under Discrete Choice Models with Limited Capacity (Forthcoming in "International Journal of Hospitality Management")," CARF F-Series CARF-F-380, Center for Advanced Research in Finance, Faculty of Economics, The University of Tokyo.
    22. Rivera, Roberto, 2016. "A dynamic linear model to forecast hotel registrations in Puerto Rico using Google Trends data," Tourism Management, Elsevier, vol. 57(C), pages 12-20.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Juan D. Borrero & Jesus Mariscal, 2021. "Deterministic Chaos Detection and Simplicial Local Predictions Applied to Strawberry Production Time Series," Mathematics, MDPI, vol. 9(23), pages 1-18, November.
    2. Guizzardi, Andrea & Ballestra, Luca Vincenzo & D'Innocenzo, Enzo, 2022. "Hotel dynamic pricing, stochastic demand and covid-19," Annals of Tourism Research, Elsevier, vol. 97(C).
    3. Ulrich Gunter, 2021. "Improving Hotel Room Demand Forecasts for Vienna across Hotel Classes and Forecast Horizons: Single Models and Combination Techniques Based on Encompassing Tests," Forecasting, MDPI, vol. 3(4), pages 1-36, November.
    4. Silva, Emmanuel Sirimal & Hassani, Hossein, 2022. "‘Modelling’ UK tourism demand using fashion retail sales," Annals of Tourism Research, Elsevier, vol. 95(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ulrich Gunter & Irem Önder & Stefan Gindl, 2019. "Exploring the predictive ability of LIKES of posts on the Facebook pages of four major city DMOs in Austria," Tourism Economics, , vol. 25(3), pages 375-401, May.
    2. Song, Haiyan & Qiu, Richard T.R. & Park, Jinah, 2019. "A review of research on tourism demand forecasting," Annals of Tourism Research, Elsevier, vol. 75(C), pages 338-362.
    3. Doris Chenguang Wu & Shiteng Zhong & Richard T R Qiu & Ji Wu, 2022. "Are customer reviews just reviews? Hotel forecasting using sentiment analysis," Tourism Economics, , vol. 28(3), pages 795-816, May.
    4. A Fronzetti Colladon & B Guardabascio & R Innarella, 2021. "Using social network and semantic analysis to analyze online travel forums and forecast tourism demand," Papers 2105.07727, arXiv.org.
    5. Law, Rob & Li, Gang & Fong, Davis Ka Chio & Han, Xin, 2019. "Tourism demand forecasting: A deep learning approach," Annals of Tourism Research, Elsevier, vol. 75(C), pages 410-423.
    6. Eden Xiaoying Jiao & Jason Li Chen, 2019. "Tourism forecasting: A review of methodological developments over the last decade," Tourism Economics, , vol. 25(3), pages 469-492, May.
    7. Gang Xie & Xin Li & Yatong Qian & Shouyang Wang, 2021. "Forecasting tourism demand with KPCA-based web search indexes," Tourism Economics, , vol. 27(4), pages 721-743, June.
    8. Bi, Jian-Wu & Liu, Yang & Li, Hui, 2020. "Daily tourism volume forecasting for tourist attractions," Annals of Tourism Research, Elsevier, vol. 83(C).
    9. Haodong Sun & Yang Yang & Yanyan Chen & Xiaoming Liu & Jiachen Wang, 2023. "Tourism demand forecasting of multi-attractions with spatiotemporal grid: a convolutional block attention module model," Information Technology & Tourism, Springer, vol. 25(2), pages 205-233, June.
    10. Silvia Emili & Paolo Figini & Andrea Guizzardi, 2020. "Modelling international monthly tourism demand at the micro destination level with climate indicators and web-traffic data," Tourism Economics, , vol. 26(7), pages 1129-1151, November.
    11. Long Wen & Chang Liu & Haiyan Song, 2019. "Forecasting tourism demand using search query data: A hybrid modelling approach," Tourism Economics, , vol. 25(3), pages 309-329, May.
    12. Yang, Yang & Fan, Yawen & Jiang, Lan & Liu, Xiaohui, 2022. "Search query and tourism forecasting during the pandemic: When and where can digital footprints be helpful as predictors?," Annals of Tourism Research, Elsevier, vol. 93(C).
    13. Katerina Volchek & Anyu Liu & Haiyan Song & Dimitrios Buhalis, 2019. "Forecasting tourist arrivals at attractions: Search engine empowered methodologies," Tourism Economics, , vol. 25(3), pages 425-447, May.
    14. Li, Hengyun & Hu, Mingming & Li, Gang, 2020. "Forecasting tourism demand with multisource big data," Annals of Tourism Research, Elsevier, vol. 83(C).
    15. Shaolong Suna & Dan Bi & Ju-e Guo & Shouyang Wang, 2020. "Seasonal and Trend Forecasting of Tourist Arrivals: An Adaptive Multiscale Ensemble Learning Approach," Papers 2002.08021, arXiv.org, revised Mar 2020.
    16. Javier Sebastian, 2016. "Blockchain in financial services: Regulatory landscape and future challenges," Working Papers 16/21, BBVA Bank, Economic Research Department.
    17. Ulrich Gunter, 2021. "Improving Hotel Room Demand Forecasts for Vienna across Hotel Classes and Forecast Horizons: Single Models and Combination Techniques Based on Encompassing Tests," Forecasting, MDPI, vol. 3(4), pages 1-36, November.
    18. Silva, Emmanuel Sirimal & Hassani, Hossein & Heravi, Saeed & Huang, Xu, 2019. "Forecasting tourism demand with denoised neural networks," Annals of Tourism Research, Elsevier, vol. 74(C), pages 134-154.
    19. Schaer, Oliver & Kourentzes, Nikolaos & Fildes, Robert, 2019. "Demand forecasting with user-generated online information," International Journal of Forecasting, Elsevier, vol. 35(1), pages 197-212.
    20. Petropoulos, Fotios & Apiletti, Daniele & Assimakopoulos, Vassilios & Babai, Mohamed Zied & Barrow, Devon K. & Ben Taieb, Souhaib & Bergmeir, Christoph & Bessa, Ricardo J. & Bijak, Jakub & Boylan, Joh, 2022. "Forecasting: theory and practice," International Journal of Forecasting, Elsevier, vol. 38(3), pages 705-871.
      • Fotios Petropoulos & Daniele Apiletti & Vassilios Assimakopoulos & Mohamed Zied Babai & Devon K. Barrow & Souhaib Ben Taieb & Christoph Bergmeir & Ricardo J. Bessa & Jakub Bijak & John E. Boylan & Jet, 2020. "Forecasting: theory and practice," Papers 2012.03854, arXiv.org, revised Jan 2022.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:intfor:v:37:y:2021:i:3:p:1049-1060. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/ijforecast .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.