IDEAS home Printed from https://ideas.repec.org/a/eee/anture/v75y2019icp410-423.html
   My bibliography  Save this article

Tourism demand forecasting: A deep learning approach

Author

Listed:
  • Law, Rob
  • Li, Gang
  • Fong, Davis Ka Chio
  • Han, Xin

Abstract

Traditional tourism demand forecasting models may face challenges when massive amounts of search intensity indices are adopted as tourism demand indicators. Using a deep learning approach, this research studied the framework in forecasting monthly Macau tourist arrival volumes. The empirical results demonstrated that the deep learning approach significantly outperforms support vector regression and artificial neural network models. Moreover, the construction and identification of highly relevant features from the proposed deep network architecture provide practitioners with a means of understanding the relationships between various tourist demand forecasting factors and tourist arrival volumes.

Suggested Citation

  • Law, Rob & Li, Gang & Fong, Davis Ka Chio & Han, Xin, 2019. "Tourism demand forecasting: A deep learning approach," Annals of Tourism Research, Elsevier, vol. 75(C), pages 410-423.
    • Handle: RePEc:eee:anture:v:75:y:2019:i:c:p:410-423
    DOI: 10.1016/j.annals.2019.01.014
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0160738319300143
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.annals.2019.01.014?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Gunter, Ulrich & Önder, Irem, 2015. "Forecasting international city tourism demand for Paris: Accuracy of uni- and multivariate models employing monthly data," Tourism Management, Elsevier, vol. 46(C), pages 123-135.
    2. Meleddu, Marta & Pulina, Manuela, 2016. "Evaluation of individuals’ intention to pay a premium price for ecotourism: An exploratory study," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 65(C), pages 67-78.
    3. Guizzardi, Andrea & Stacchini, Annalisa, 2015. "Real-time forecasting regional tourism with business sentiment surveys," Tourism Management, Elsevier, vol. 47(C), pages 213-223.
    4. Coshall, John T. & Charlesworth, Richard, 2011. "A management orientated approach to combination forecasting of tourism demand," Tourism Management, Elsevier, vol. 32(4), pages 759-769.
    5. Martins, Luís Filipe & Gan, Yi & Ferreira-Lopes, Alexandra, 2017. "An empirical analysis of the influence of macroeconomic determinants on World tourism demand," Tourism Management, Elsevier, vol. 61(C), pages 248-260.
    6. Wei Bao & Jun Yue & Yulei Rao, 2017. "A deep learning framework for financial time series using stacked autoencoders and long-short term memory," PLOS ONE, Public Library of Science, vol. 12(7), pages 1-24, July.
    7. Hyunyoung Choi & Hal Varian, 2012. "Predicting the Present with Google Trends," The Economic Record, The Economic Society of Australia, vol. 88(s1), pages 2-9, June.
    8. Witt, Stephen F. & Witt, Christine A., 1995. "Forecasting tourism demand: A review of empirical research," International Journal of Forecasting, Elsevier, vol. 11(3), pages 447-475, September.
    9. Akın, Melda, 2015. "A novel approach to model selection in tourism demand modeling," Tourism Management, Elsevier, vol. 48(C), pages 64-72.
    10. Marcos Alvarez-Diaz & Josep Mateu-Sbert & Jaume Rossello-Nadal, 2009. "Forecasting tourist arrivals to Balearic Islands using genetic programming," International Journal of Computational Economics and Econometrics, Inderscience Enterprises Ltd, vol. 1(1), pages 64-75.
    11. Li, Xin & Pan, Bing & Law, Rob & Huang, Xiankai, 2017. "Forecasting tourism demand with composite search index," Tourism Management, Elsevier, vol. 59(C), pages 57-66.
    12. Yang, Xin & Pan, Bing & Evans, James A. & Lv, Benfu, 2015. "Forecasting Chinese tourist volume with search engine data," Tourism Management, Elsevier, vol. 46(C), pages 386-397.
    13. Chan, Chi Kin & Witt, Stephen F. & Lee, Y.C.E. & Song, H., 2010. "Tourism forecast combination using the CUSUM technique," Tourism Management, Elsevier, vol. 31(6), pages 891-897.
    14. Bangwayo-Skeete, Prosper F. & Skeete, Ryan W., 2015. "Can Google data improve the forecasting performance of tourist arrivals? Mixed-data sampling approach," Tourism Management, Elsevier, vol. 46(C), pages 454-464.
    15. Xiang, Zheng & Pan, Bing, 2011. "Travel queries on cities in the United States: Implications for search engine marketing for tourist destinations," Tourism Management, Elsevier, vol. 32(1), pages 88-97.
    16. Gunter, Ulrich & Önder, Irem, 2016. "Forecasting city arrivals with Google Analytics," Annals of Tourism Research, Elsevier, vol. 61(C), pages 199-212.
    17. Rivera, Roberto, 2016. "A dynamic linear model to forecast hotel registrations in Puerto Rico using Google Trends data," Tourism Management, Elsevier, vol. 57(C), pages 12-20.
    18. Marie Poprawe, 2015. "A panel data analysis of the effect of corruption on tourism," Applied Economics, Taylor & Francis Journals, vol. 47(23), pages 2399-2412, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Eden Xiaoying Jiao & Jason Li Chen, 2019. "Tourism forecasting: A review of methodological developments over the last decade," Tourism Economics, , vol. 25(3), pages 469-492, May.
    2. Song, Haiyan & Qiu, Richard T.R. & Park, Jinah, 2019. "A review of research on tourism demand forecasting," Annals of Tourism Research, Elsevier, vol. 75(C), pages 338-362.
    3. Yang, Yang & Fan, Yawen & Jiang, Lan & Liu, Xiaohui, 2022. "Search query and tourism forecasting during the pandemic: When and where can digital footprints be helpful as predictors?," Annals of Tourism Research, Elsevier, vol. 93(C).
    4. Silvia Emili & Paolo Figini & Andrea Guizzardi, 2020. "Modelling international monthly tourism demand at the micro destination level with climate indicators and web-traffic data," Tourism Economics, , vol. 26(7), pages 1129-1151, November.
    5. Li, Cheng & Ge, Peng & Liu, Zhusheng & Zheng, Weimin, 2020. "Forecasting tourist arrivals using denoising and potential factors," Annals of Tourism Research, Elsevier, vol. 83(C).
    6. Shaolong Suna & Dan Bi & Ju-e Guo & Shouyang Wang, 2020. "Seasonal and Trend Forecasting of Tourist Arrivals: An Adaptive Multiscale Ensemble Learning Approach," Papers 2002.08021, arXiv.org, revised Mar 2020.
    7. Guizzardi, Andrea & Pons, Flavio Maria Emanuele & Angelini, Giovanni & Ranieri, Ercolino, 2021. "Big data from dynamic pricing: A smart approach to tourism demand forecasting," International Journal of Forecasting, Elsevier, vol. 37(3), pages 1049-1060.
    8. A Fronzetti Colladon & B Guardabascio & R Innarella, 2021. "Using social network and semantic analysis to analyze online travel forums and forecast tourism demand," Papers 2105.07727, arXiv.org.
    9. Ulrich Gunter & Irem Önder & Stefan Gindl, 2019. "Exploring the predictive ability of LIKES of posts on the Facebook pages of four major city DMOs in Austria," Tourism Economics, , vol. 25(3), pages 375-401, May.
    10. Katerina Volchek & Anyu Liu & Haiyan Song & Dimitrios Buhalis, 2019. "Forecasting tourist arrivals at attractions: Search engine empowered methodologies," Tourism Economics, , vol. 25(3), pages 425-447, May.
    11. Gang Xie & Xin Li & Yatong Qian & Shouyang Wang, 2021. "Forecasting tourism demand with KPCA-based web search indexes," Tourism Economics, , vol. 27(4), pages 721-743, June.
    12. Liu, Yuan-Yuan & Tseng, Fang-Mei & Tseng, Yi-Heng, 2018. "Big Data analytics for forecasting tourism destination arrivals with the applied Vector Autoregression model," Technological Forecasting and Social Change, Elsevier, vol. 130(C), pages 123-134.
    13. Long Wen & Chang Liu & Haiyan Song, 2019. "Forecasting tourism demand using search query data: A hybrid modelling approach," Tourism Economics, , vol. 25(3), pages 309-329, May.
    14. Li, Hengyun & Hu, Mingming & Li, Gang, 2020. "Forecasting tourism demand with multisource big data," Annals of Tourism Research, Elsevier, vol. 83(C).
    15. Doris Chenguang Wu & Shiteng Zhong & Richard T R Qiu & Ji Wu, 2022. "Are customer reviews just reviews? Hotel forecasting using sentiment analysis," Tourism Economics, , vol. 28(3), pages 795-816, May.
    16. Hulya Bakirtas & Vildan Gulpinar Demirci, 2022. "Can Google Trends data provide information on consumer’s perception regarding hotel brands?," Information Technology & Tourism, Springer, vol. 24(1), pages 57-83, March.
    17. Javier Sebastian, 2016. "Blockchain in financial services: Regulatory landscape and future challenges," Working Papers 16/21, BBVA Bank, Economic Research Department.
    18. Bi, Jian-Wu & Liu, Yang & Li, Hui, 2020. "Daily tourism volume forecasting for tourist attractions," Annals of Tourism Research, Elsevier, vol. 83(C).
    19. Haodong Sun & Yang Yang & Yanyan Chen & Xiaoming Liu & Jiachen Wang, 2023. "Tourism demand forecasting of multi-attractions with spatiotemporal grid: a convolutional block attention module model," Information Technology & Tourism, Springer, vol. 25(2), pages 205-233, June.
    20. Kulshrestha, Anurag & Krishnaswamy, Venkataraghavan & Sharma, Mayank, 2020. "Bayesian BILSTM approach for tourism demand forecasting," Annals of Tourism Research, Elsevier, vol. 83(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:anture:v:75:y:2019:i:c:p:410-423. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.journals.elsevier.com/annals-of-tourism-research/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.