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Repeat Attendance as a Function of Involvement, Loyalty, and the Sportscape Across Three Football Contexts

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  • Hill, Brad
  • Christine Green, B.
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    Abstract

    Effects of the sportscape as well as personal attachment to sport and team were studied in a sample of 530 spectators at three rugby league stadia. Two spectator segments were identified at each venue: those who came to support the home team, and those who did not. Each venue served as a proxy for a different level of competition: home of a winning team in the top league (ANZ Stadium), home of a losing team in the top league (Carrara Stadium), and home of a minor league team (Pizzey Park). Hierarchical regressions tested the effects of personal attachment and experience of the sportscape on future attendance intentions. Psychological involvement with the sport of rugby league was a significant predictor of future attendance motivation for supporters of the home team regardless of context, but loyalty to the home team was only a significant predictor for supporters of the home team at ANZ Stadium. Perceptions of the sportscape improved prediction of future attendance intentions for spectators supporting the home team in each of the three venues, but the specific sportscape elements that best represented that effect were different in each case. For spectators not supporting the home team at Pizzey Park and at Carrara Stadium, perceptions of the sportscape did not enhance prediction of future attendance intentions. It is argued that the spectator's experience of a game needs to be understood in terms of the characteristics of fanship that he or she brings to the event, as well as in terms of the particular expectations that are associated with different competition contexts.

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    Bibliographic Info

    Article provided by Elsevier in its journal Sport Management Review.

    Volume (Year): 3 (2000)
    Issue (Month): 2 (November)
    Pages: 145-162

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    Handle: RePEc:eee:spomar:v:3:y:2000:i:2:p:145-162

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    References

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    1. Holt, Douglas B, 1995. " How Consumers Consume: A Typology of Consumption Practices," Journal of Consumer Research, University of Chicago Press, vol. 22(1), pages 1-16, June.
    2. Hui, Michael K & Bateson, John E G, 1991. " Perceived Control and the Effects of Crowding and Consumer Choice on the Service Experience," Journal of Consumer Research, University of Chicago Press, vol. 18(2), pages 174-84, September.
    3. Athanassopoulos, Antreas D., 2000. "Customer Satisfaction Cues To Support Market Segmentation and Explain Switching Behavior," Journal of Business Research, Elsevier, vol. 47(3), pages 191-207, March.
    4. Bloch, Peter H & Sherrell, Daniel L & Ridgway, Nancy M, 1986. " Consumer Search: An Extended Framework," Journal of Consumer Research, University of Chicago Press, vol. 13(1), pages 119-26, June.
    5. Westerbeek, Hans M. & Shilbury, David, 1999. "Increasing the Focus on "Place" in the Marketing Mix for Facility Dependent Sport Services," Sport Management Review, Elsevier, vol. 2(1), pages 1-23, May.
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    Cited by:
    1. Christine Green, B., 2001. "Leveraging Subculture and Identity to Promote Sport Events," Sport Management Review, Elsevier, vol. 4(1), pages 1-19, May.
    2. Jae Seo, Won & Christine Green, B. & Jae Ko, Yong & Lee, Seunghwan & Schenewark, Jarrod, 2007. "The Effect of Web Cohesion, Web Commitment, and Attitude toward the Website on Intentions to Use NFL Teams' Websites," Sport Management Review, Elsevier, vol. 10(3), pages 231-252, November.
    3. Beaton, Anthony A. & Funk, Daniel C. & Ridinger, Lynn & Jordan, Jeremy, 2011. "Sport involvement: A conceptual and empirical analysis," Sport Management Review, Elsevier, vol. 14(2), pages 126-140, May.
    4. Greenwell, T. Christopher & Fink, Janet S. & Pastore, Donna L., 2002. "Assessing the Influence of the Physical Sports Facility on Customer Satisfaction within the Context of the Service Experience," Sport Management Review, Elsevier, vol. 5(2), pages 129-148, November.
    5. Hill, Brad & Christine Green, B., 2012. "Repeat participation as a function of program attractiveness, socializing opportunities, loyalty and the sportscape across three sport facility contexts," Sport Management Review, Elsevier, vol. 15(4), pages 485-499.
    6. Funk, Daniel C. & James, Jeffrey D., 2004. "The Fan Attitude Network (FAN) Model: Exploring Attitude Formation and Change among Sport Consumers," Sport Management Review, Elsevier, vol. 7(1), pages 1-26, May.
    7. Drayer, Joris & Shapiro, Stephen L. & Dwyer, Brendan & Morse, Alan L. & White, Joel, 2010. "The effects of fantasy football participation on NFL consumption: A qualitative analysis," Sport Management Review, Elsevier, vol. 13(2), pages 129-141, May.
    8. Murray, Duncan & Howat, Gary, 2002. "The Relationships among Service Quality, Value, Satisfaction, and Future Intentions of Customers at an Australian Sports and Leisure Centre," Sport Management Review, Elsevier, vol. 5(1), pages 25-43, May.
    9. Funk, Daniel C. & Ridinger, Lynn L. & Moorman, Anita M., 2003. "Understanding Consumer Support: Extending the Sport Interest Inventory (SII) to Examine Individual Differences among Women's Professional Sport Consumers," Sport Management Review, Elsevier, vol. 6(1), pages 1-31, May.
    10. Funk, Daniel C. & James, Jeff, 2001. "The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport," Sport Management Review, Elsevier, vol. 4(2), pages 119-150, November.

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