A Spatial Multidimensional Unfolding Choice Model for Examining the Heterogeneous Expressions of Sports Fan Avidity
AbstractThe sports industry is one of the ten largest business sectors in the U.S., and its primary source of revenue is derived from sports fans. Yet, little has been published in the academic journals about fans' allocation of time, effort, and/or financial expenditures in regard to the sports they care so desperately about. The objective of this research is to uncover the multidimensional aspects of the observed manifestations of fan avidity, and explore the nature of the heterogeneity of such expressions. Data were collected from a student sample of football fans from a well-known university. Thirty-five different expressions of fan avidity were uncovered related to how these fans follow and support their football team. A spatial choice multidimensional unfolding model is developed and reveals four latent dimensions of fan avidity expression. The managerial aspects of these empirical findings are provided, as well as several directions for future research.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Bibliographic InfoArticle provided by De Gruyter in its journal Journal of Quantitative Analysis in Sports.
Volume (Year): 6 (2010)
Issue (Month): 2 ()
Contact details of provider:
Web page: http://www.degruyter.com
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statistics
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Peter Golla).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.