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Strategies to cut down drinking, alcohol consumption, and usual drinking frequency: Evidence from a British online market research survey

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  • Sasso, Alessandro
  • Hernández-Alava, Mónica
  • Holmes, John
  • Field, Matt
  • Angus, Colin
  • Meier, Petra

Abstract

Relatively little is known about how risky drinkers attempt to moderate their drinking in the absence of specialist support. The broader literature has identified multiple potential strategies that people use to cope with temptation when trying to control health-risk behaviours. This study aims to identify types of alcohol moderation strategies used by British adults, and to explore how concurrent alcohol consumption differs across moderation strategies, focusing on the important role of usual drinking frequency.

Suggested Citation

  • Sasso, Alessandro & Hernández-Alava, Mónica & Holmes, John & Field, Matt & Angus, Colin & Meier, Petra, 2022. "Strategies to cut down drinking, alcohol consumption, and usual drinking frequency: Evidence from a British online market research survey," Social Science & Medicine, Elsevier, vol. 310(C).
    • Handle: RePEc:eee:socmed:v:310:y:2022:i:c:s027795362200586x
    DOI: 10.1016/j.socscimed.2022.115280
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    References listed on IDEAS

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